Page 6 Advertisements Column 5

Waipa Post, Volume 43, Issue 3354, 29 September 1931, Page 6

Said a small shopkeeper: "That's a great theory about advertising to increase trover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me." Right ! if it #ays the big business to spend a given percentage of turnover to merchan- : dise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly big " overhead " to meet —he has all the disadvantages in a big way that the little fellow has in But the little fellow who neglects to advertise gets a bigger percentage of "overhead" and simply goes down to eompetiTake it this way/. In and about Te Awamutu there is a population of 7000 persons. Beckon per day—we consumo nearly 69 tons of bread per month.

Beckon five people occupy a house and there are 1400 houses. Each house costs 1500, with a life of 20 years. That means an annual turnover for ©as bulMr trades of £3t»,000. New buildings, say, £7OOO per yea*, and we have a total of 442*009 turnover for the builders. Hats, boots, shirts, eusn&At, flour, butter, sugar, and so on. Work out what your tmsfseag could sell to 7000 people eaefe and every year. What could your basneas da, and what does it do ? Work it , out, and then go out to capture the business. The big fellow has nothing oa you when it comes to opportunity. Advertising is the simplest possible rule for sure-fire business success. It is not the .skyrocket method. It is the steady, < —the way that produces the frest for the merchandise and yields the best result for the purchaser.

REGAIN that girlish slendernes by taking v~„.n. ~ sules; absolutely ... fery, Chemist.