USE MORE WOOL ” IS AMERICAN SLOGAN

Star (Christchurch), Issue 17831, 27 April 1926, Page 15

USE MORE WOOL ” IS AMERICAN SLOGAN

By Telegraph.—Press Assn.—Copyright. Aus. and N.Z. Cable Association. NEW YORK. April 25. A committee of noted wool men. including Mr Alan Mitchell, Philadelphia, announces the formation of a plan to encourage further consumption of woollen goods in the United States. Important leaders of industry point out that since 1920 only one year was good for the woollen business. The plan provides for an increase in consumers’ knowledge of the unexcelled qualities of wool when used as clothing. The plan has three divisions: — Education against substitutes that are making headway, particularly in women's wear. The furtherance of clothes consciousness and of dress-up movement. Centring attention upon the qualities of goods made in the United States against the tradition that imported goods are better. It has been estimated that if the annual wool consumption is increased by three ounces per capita the entire slack in the industry will be taken up. It has been determined that while the population increased hy a considerable percentage during the last five years, there has been no corresponding increase in the use of wool. The plan contemplates a large expenditure on advertising.