NEWSPAPERS Y. RUL-POIRPS AND STREET CARS. H. T. Connor, prominently identified with the retail shoe trade of Baltimore and Indiana, has had considerable experience with varkms forms of advertising. In speaking of these experiences Mr Conner wud: " We had an electric sign near and within direct view of the best corner in Indianapolis. The sign cost a rental of 90dol a month, but vre were never able to trace any sale to this medium. " I havo just cancelled six painted display beards in Baltimore. I hardly believe we cam trace lOOdol worth of business to theso boards, while they cost approximately 2900d0J. "I don't think that car advertising is even worth talking about. We advertisod a sale and it was a joke. I j later' advertised in the newspapers and i sold mv short lines., , ! Newspaper advertising, Mr Conner > said, is easily the best, and most effeo I tive medium, as well as laa&i expensive 1 to th«> tnufc run*
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Bibliographic details
Star (Christchurch), Issue 11593, 11 January 1916, Page 3
Word Count
160Page 3 Advertisements Column 4 Star (Christchurch), Issue 11593, 11 January 1916, Page 3
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