Page 8 Advertisements Column 7

Thames Star, Issue 14664, 19 April 1915, Page 8

• OCTECTKT - • Ik ■ C.& E. | Dominion Ale ! ■■ c. & c.' ; t "Dominion Stout. < C.&E. I OatmaU Stout, ! rjiHlS £UMPBELI & JJHRENFRIED p O . ' LTD. : .... ! ••• : : I * * ALBERT BREWERY, [ AUCKLAND, ' ■ ' '. T(^ T ™ HAUJUU PLAINS AISD SURiBOUNDIKG - DISTRICTS. jR OJJTI P. G#o^/x^ ; TIMBER MERCHANTS, KOPU, Have in 1 j-WMU, 1000,000 feet sSi iMiA>TAT MofUll!ta|in Riimu. " IS' l 5 Sleaso^ «^i ■ g» ,^ M«THS AflOT> SIKE9, ' «rss«3SE Hocks, Poste, Pancing Drop^era, X Fowl Houses, Fences, dte., alti vari■low, praioes. * COW SHEDS AM) OUTBTOLDTNG^ __L«ing|a quantities a* low prices "' Na dhargp for Seasoned Timiber «tLtoag Uengibhs. All timber guaiv • ftDlteed' seasoned. IRONMON,^ ERIY - Iron, Rli<W, Naila,' T«bks, Ranges, Grates?S* ail desoriptiionis of Ironmiongery am** Building Requisite* atocked a* loww esrt possdiWe priieß. JOMERY—Doom, Windows, Sashes Framues, and all other joinery faiatory prices. BRICKS, LIME, CEMENT, SANE}, Estimatea given for supply of afl& Timber 1 and Maierial -wliaterer for - Buildings. Buildings erected «n - fame paymient. PROMPT DELIVERIES made of aft< Timber amd Material by our own launch "RIMU" to all places on" rirers. TJIRMS may be arranged. Coneult w^ before building!. J>OBT. p^ Q.IBBONS, LTD v , TIMBER MERCHANTS, KOPU. *■•■ . . ■ — — : , ■'. , if ■ ' ■'*'• "\rEIVB.PAPER Xy AIWBiaTISINiG, - AT one of liisJ recenfti i^h«w t>m» A advertii^ng, givm ait Liv:erpooL. England, Thomas RiussdJL, of Londion,. emipihasaaied eltrongly tlh© valuie of ;> riewispapeir adveTtisiiig. "Tim time," h© saad, "w|a<s ripe for ' a greaib extension of advertising, and newspaper adiveittiiising nwifiib always be- • the mainstay of puiblicdty.' <; He itulstoaited the fabb thait' scientific! advertising, did not add to theoositi of goods, but squired a miatfeirdall rediuctioni of price, inldieed 1, tbJe miore ■ m airttiMe wias advertiised the cheaper it beoaane, alnd itlhiei moi^e self-imteneat' oampellted) the maia'ufalcitiure* to keep ' up the qua%. # Cediain 1 sati&m iaf >; gaieiait vaikiei to ;tlhe> pulbliio could n«yferfhaiva been maniufaicitiu,r€dl aib all had ii*'noit :bem itihiaib ladiv'ertliisiingi emisiuired [l>» sale large enough to wairrant tihe pultit'ing dowmi of the elalbofate apk very cositJy pillamtsi. Aldvertt.ising wia» • the ciheiapesti mietJibd yet dievisted by • tlhe wit of man for itlhe pallet of honi^fc * goods. The gneaiti oomiinertoial disctovery ol thie agie wiasi that i* did no* payto adVefrtisie umlieisisi the goods adivertisedi -wtere hJonesttl gfoodia, whiile notihingi which, waia not tiruiei was good ' enough to putl into' >an ad^eWtiisemieiit. Tlie "Oomimeiriciial Rierieiw" pointi '■ out that—*"Undouibtledly -tlhle first, and " mioati potienti advertising 1 fofce of tfa presiefniti day is tlhel nercwipapeii. Herti is a fiettd so viaisit andl ko> complex tihaiti if?-' needs the mo'Siti careful study of every v-nrying cbndition: tic atocwirftte'ry e*lbimate ite poi^siitnilitlielsi, and •' whoto •• airmrr of sipeciialisitsi niod ♦Xpert* !& ; afl bnanuohei? of servico hfiT'6 &}»#'{&&