BUSINESS AND PATRIOTISM

Thames Star, Issue 14664, 19 April 1915, Page 8

BUSINESS AND PATRIOTISM

.Do yioiui ftnldl -thaiti thiei adver.se, effects of thiei wtaai ai'e gjraduiaiUy passing away?-^witib x'eiapectti tio youa* busiiniesis, we meta; Youi wiflii micaise thds.personal emqiuiiry, lainid tlhisi cHirtelat mer • thodl of ladidaiesisi, wie/-feiel suire ; beftaiuisie onier viery loonsLderiaible and very - nialtiUlPail: effeiclb 'Of tlhe wlaa-'haisi beien 1 t!o unite usi all moale dbisely toglother 1 in the■'.boirii'dsi of paitirioittisini and^-onay we "«dd 1?— of fra!tiei"nial sympaitihy. He is for patriotic! rieiaiscms', a;s' wceli 'as from buisinessi moitiivesi, that 'wf shaill a.-'etjoice at an. affiiirniaftdvei amfeiwea* to ouii" quieislt'don, wihijch you ■w'aJfli not . i^egiaji'd ias importineinifc, for-you 1 \v?ll recognise thaiti it is, in- its essence, patriotic!.Goodi biusiiness is 'afliwlayisi giood pa=.,tr!lotism, is it miot? ;Alsi/its uindtis' i:T'o isper", m- is a 'nastiipin;' prospetrfoiuiS.. If tihiait isi' trfue, obviously wie) 'hlaivie mow •to bestdr oursielvjes to.the uitamosit: toi pifomotie bufeiinies». Tremiendoiuis! isisuia» depend tupoini ouir stuicfceisia oi 1' fiaillurei ' to keep ouo." oofuanttry commercially. prospeKouS!; for itlhiisi impßlras aaaoess or failure.to>.priovildiei outr!ifigihttfiinjg men wtitfifc moral arad matieirial suppcH.'ti. Anld moaial >eiffecitl isi-'ai vlery sluibtlething. It is .as 1 ipeaVasdv© latei ih.e< other, aaiid f sfiM.-'elad.si morie_ r'aipidly than amy oiifer iorxo; of inlfecitii'oin. It winfe and) loses -baitittleisi and ■flampiaigiiis'. That isi wihy 'it behovies ©yieiry: on© of u» to be ■of good courtage, tloi fiaicie! our difficultj€« amd eimibaniraistsia^en!tisi with an irjieaiatHblei idWietriminialtitoni .toi overcome too!. ' ' Not nlecei^iaarily ai gi-iiim; dJeitieirmuDation;. A dloiuir. aisjpeicifc isi deptfeisisilng, but -a oheiea-fuilJ oountienlainicie is as exhilarating ais "sluinisihinie. If your eusfomer Bieeuna toi hiaiv© lost tike haibit of ' coming to you, why, you must go tio ibiml; and you will 'be ■oaa Heful niot to i hikn ia' disfm'all! iace, nlor .to sipeak ' to.;him, in) despiaiJrSaug;; tones, even though you may havjei been piieifct.y iiaixl hit. i. Yiku iieed moit *asdc hiim point-blank for orders;, bulb tell luim o>f youir belief that an optdmistiiia view of the sitaiaftiioini is itWe j)(altlrii)oltiislmt. If be is iadinedj itloi 'be diowinliieiaiiited, imsinutate, aa dmioaltleily as potstsiLble,. that the Qinly !\May to get atid! \of idtetprtessdon. is to n'ght ag'ainSiti itC If in, this resfpect tvlh lalne-iaW. figfajtiinjg! uniiitei, TNie shall wm till along, tie liniei. . , iJctfd Opew'e said ai wise wwd Milieus int the Hoaiisei. of Doirdsi, shortly aftei* the outbreak', hie urged' that, notr tlhje -wiaii', *hb life of theaiartion iS'hlauld tlalkei iitis"normal uoui'&e. Bluit *his dbda not go quite fasri tmouigh To keap butei/ness .anoiimiail under dccddedly ■aibnioinnal oomidditiionisi, we must vitua.kia aibnioi-mial ■effoats., The comdiitionis dleimjaand' morel couiriage, moire en.- '■. orgy, more 'iteoam'teeMnefils.'.. To keep ulp the sattnia' momentiuiui we Mtvst use lnosre isifceaiini; This 1 miaaaijsi—dlo^sT"it Inoi?—very eistpeiciiailly, tihatf tk> ifeiep biuisiinesisi at its ntoirtolal volume tirade* s muwt ad■vjetrtllsie. npt lletsisi, but moire—must emipiby tihio ptfeislsi nuore frieedy. At , fltteitl .they did ntofc'..see .tihifei. Their 'Qioiugihits' wietrle beint uposQi all-round; ' Ttetoeinicihantotl, niab .-qonsidlelpiiog, for the mcameint', tihalti this kiaidl of thing /■■wlpiuld oplea-'aite in iai vicdousi. eu-ie— thlait it ico(U)id.oniLy.:a''©siiilt in all-round i stJaginialtHoini; tlhaiti ilhiei' gieiiiea^i volinme. of bustinesls niuist isihiiiuk in. proportion - to tihe inlaictilv'ilby '6$ ife unit. «' They Isnaw 1 bsititiea.* now. Those'who | cinfc dblwin- oinj .tine ureaais of publicity aa*e fiudinig' ou't/tlbeiir misiteike; ■ They txW finidilng- thuiit. mca-ei .puibl'ldty, not ' ■!Les!S, is & neoeisisiiitiy of thei situation, mid sionTfii o/f the gu'tnit adveiti^eirs ;n ia'ei dlalily' n'dspapei's ; aa'e now' mailing I'fr'antiio' effoHiisa to r;etc*>yer ihe srrcuindi ■: they lost in tlhie fit of false ewnoany wliicli led them toi .^mpp'O'Sie tlhiaifc they cwid saiv© anytihiaig by rafraini-.ng 'litim adveoitiisiiig.—'(Caisio.ri.Si Caraular.)