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Timaru Herald, Volume CXLIX, Issue 21957, 8 May 1941, Page 7

“When the captain of the boat I made the trip to New Zealand in last year told me the New Zealand tobacco was toasted,” writes "Lonehand” in “Everybody’s Weekly,” “I thought ne was pulling my leg. Tn the name of all that’s wonderful,’ I asked, ’why toasted?’ ‘Walt till you sample it,’ replied the old man, ‘then you’ll understand what toasting tobacco does. And so I did. I foiind about nine men out of every dozen were smoking this toasted tobacco, and throughout mv sojourn in that delightful country I smoked nothing else myself. It is the toasting of the leaf that Imparts to this tobacco its beautiful flavour and unrivalled bouquet. There are only five brands, but five’s plenty because they comprise a very mild aromatic, Riverhead Gold, Desert Gold, two choice blends of medium strength, Cavendish and Navy Cut No. 3 (Bulldog), and Cut Plug No. 10 (Bullshead), a rich, mellow, full-flavoured sort. The latter was my favourite, but all four are top-hole, and safe, because they are toasted, which ingenious process ‘.I saw it in operation) successfully eliminates the nicotine.” ....