Page 11 Advertisements Column 2

Timaru Herald, Volume CXLVIII, Issue 21624, 9 April 1940, Page 11

The increased demand for tobacco reported everywhere by “the trade,” is one of the most hopeful signs that things are “looking up,” and that the clouds are beginning to roil by at last! Tobacco is one of the last commodities to be seriously affected by bad times, and one of the first to benefit when times improve. Another point observed by tobacconists is that smokers are becoming more discriminating in their choice of the weed. Some of the oldfashioned brands are finding less favour than of yore. The modern demand is for something with a really choice flavour and an appealing aroma Coarse, rank tobacco is not much fancied now. Our well-known toasted brands, so delightfully pure, so thoroughly enjoyable, and so harmless (the result of toasting) have educated and refined the public taste. Hence the general preference for Cut Plug No. 10 'Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. Sweeter, more fragrant, or more soothing tobaccos cannot be had. They are not manufactured. Of course they are imitated. So beware