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Timaru Herald, Volume CXLIV, Issue 21001, 1 April 1938, Page 6

"1 was middle-aged before 1 learnec to smoke,” writes “Cherrywood,” in a Liverpool trade Journal. "think ol what I missed during all those years! But once I mastered my pipe 1 was happy—and now it’s my inseparable companion. I have been a rolling stone in my time but for some years past I’ve been living in New Zealand, ano have grown so appreciative of the New Zealand tobacco that now I can’t smoke anything else. ‘Toasted’ as it’s familiarly known in the country of Its origin, is of exceptionally fine quality It’s manufactured (under ideal conditions), from the choicest N.Z. grown leaf, and for flavour and bouquet I don’t know its equal. One of its chlel merits is that it’s comparatively harmless. Smoke it as freely as you please and it won’t affect you. That’s because it’s toasted, the manufacturers' secret process which does so much to free it ol nicotine. The five (and only genuine) brands are: Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. o (Bulldog). Riverhead Gold and Desert Gold; they’re all good.” ....