SELLING MORE BUTTER
€25,000 ADVERTISING PLAN
DAIRY BOARD INCREASES LEVY.
INTENSIVE SCHEME IN BRITAIN.
CO-ORDINATION WITH AUSTRALIA.
By Telegraph—Press Association. Masterton, Last Night.
An announcement that the Dairy Board had decided to launch an intensive advertising campaign in Great Britain in an endeavour to secure increased consumption of New Zealand butter and cheese was made by Mr. Dynes Fulton, acting-chairman of the board, at a ward conference of factory delegates at Carterton to-day.
In prosecuting the campaign, Mr. Fulton said, it was proposed to spend an additional £25,000, and in order to meet this cost the board decided at its meeting on Wednesday to increase the producers’ levy by l-64th of a penny a lb. for butter and l-128th of a penny a lb. for cheese.
Mr. Fulton said Australia had agreed to spend £25,000 in one year on an advertising campaign and it was proposed that the two countries should work along the ■ same lines.
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https://paperspast.natlib.govt.nz/newspapers/TDN19330714.2.101
Bibliographic details
Taranaki Daily News, 14 July 1933, Page 9
Word Count
156SELLING MORE BUTTER Taranaki Daily News, 14 July 1933, Page 9
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