Page 7 Advertisements Column 1

Taranaki Daily News, 26 November 1925, Page 7

H fiWT 3 LJ X? Fine LX SSEX: 'be, [• roixed-hme I f"°n Air dyh> wool •za » z *r x q ,>jsajBl an added */ U ag> \TVuV LJWERS i? V*f kapoc tor/ ft p 1 gE lr> cwiwressu’xVNlUpL I ! sj'o Ut/CT finest z '\ g I /wom. evenly’ 3 ) XS O 7 1 T XO C? K* O r , I — Ipacked Romo/ x?l [J-1 1 JrT vgerm & t-WKnxiil I \ Outer / fJ J j»f »t- -& \moor- light/ “ k| \tPCEy Hg \X AIIEY/ _ I "For Perfect rests wears the best —■ B k ~.J i bwzttwi i m> i mk.T'Mx

Own your own Car JMSBagfl K** this KjjSW Summer . ~' ZXjEkil lL Every one of our Used Care represents sound value and offers you oomplete motoring satisfaction—at the lowest possible price. 1 HUDSON SUPER SIX TOURER £225 1 CHEVROLET SUPERIOR MODEL TOURER ... £165 1 FORD TOURER DE LUXE £lO5 X FORD TRUCK .......................... £7O Easy terms arranged L. H. JOHNSON DEVON STREET 'Phone 426 NEW PLYMOUTH

TO BUILDERSi Do You Use Pinus Insignis Timber For your Concrete Boxing! Many builders have found from experience that it has advantages over all other timber for this purpose. It does not stain the concrete, is easy to cut and nail, and costs less. PINUS INSIGNIS is a useful BUILDING TIMBER. Does not take the borer. A good money-saver for you. WE MILL IT The New Plymouth Sash & Door Co. GILL STREET NEW PLYMOUTH j

Making Newspaper Space Pay JF every business man should decide to-morrow to spend two per cent, of an average day’s sales in newspaper advertising in quest of increased business, our newspapers would not be found equipped to handle the traffic. And yet if all business men were smart enough to take advantage of past successful experience they would all advertise throughout the year or for seasons effect. Some would produce over-night results like the big drapery shops with their heavy copy in morning newspapers, while others would merely put themselves prominently on the map and before the public notice. Those who had a real story to tell, and the ability to tell it in a convincing way, would get most profitable results, just the same as if they were given ooportunity to tell each prospective customer by word ! of mouth. Some business men are born salesmen, and sound merchandisers—and some are not. One merchant c . a ? create more sales for one pound spent in adveri tising than another can by spending many times as much. Advertising will produce results every time it is used by an honest business man to sell honest goods at honest prices. If newspaper advertising does not pull, it is I because either the copy <yjes not ring true, the seasonal appeal is lacking, or the advertising does not inspire that degree of confidence that is necessary to produce consumer demand. A casual study of merchandising in any of the larger towns clearly shows that the difference between the big shops doing the heavy volume of business and those which merely live from hand to mouth is—ADVERTISING. Taranaki Daily News The Provincial Newspaper Established 1857.

Perlin Perpetual Battery (Guaranteed for 8 yews) Inst al a PERLIN and you need have fear of trouble fro*xx a Af* battery. THIS IS PROOF Leave on your switches until the Battery U exhausted and will not blow the horn or give lights. Then switch off and let the Battery stand for one minute. Switch on again and the Battery will turn over your car, blow your horn uad give lights as well as ever. A “PERLIN” does not need distilled water, any CLEAN WATER will dflt Costs wo more than an ordinary Battery. W. O’CALLAGHAN DISTRICT DISTRIBUTOR DEVON STREET WEST NEW PLYMOUTH