No one buys a poor article twice THEREIN LIES THE SECURITY AFFORDED BY NEWSPAPER ADVERTISING. Women have found by experience that it pays to order household commodities by name. In business, too, it saves time and bother to specify well-known brands rather than enter into explanations and descriptions. Advertised goods have tc live up to a standard. Claims made must be substantiated. If the first purchase pleases, repeat orders are easily placed. Consistent newspaper advertising is a guarantee of Quality. Whether it's a breakfast cereal, stockings, or a soap—motor spirit, paint, or polish—the purchaser gets what he wants and what he pays for with greater speed and absolute certainty if he names the brand required. It’s Quicker —and Safer to Buy Advertised Goods!
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https://paperspast.natlib.govt.nz/newspapers/TAWC19360814.2.31.1
Bibliographic details
Te Awamutu Courier, Volume 53, Issue 3795, 14 August 1936, Page 5
Word Count
123Page 5 Advertisements Column 1 Te Awamutu Courier, Volume 53, Issue 3795, 14 August 1936, Page 5
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