"THE VALUE OF ADVERTISING."

Te Aroha News, Volume VI, Issue 324, 12 December 1888, Page 8

"THE VALUE OF ADVERTISING."

«. " Mr Jones," said the" reporter, " I saw an advertisement in a mornitu* paper for the owner of nn umbrella left in your saloon to call and and~" "That'll do. It's gone—and you'd better go, too/ he suggestively added, glaring savagely at the reporter across the bar. - . {' Great Jumping Jos'eph- 1 will they never stop coming ?" he asked, turning to the young man at the end of the bar, . " You are the fortieth man who has railed here to-day about tliat miserable old cotton umbrella," he added, addressing the reporter. " There have been wen here to-day for that umbrella who were never in my place before — lawyers, doctors, politicians, and divinity students. I'll never advertise another- umbrella as long as I live," he said to the bartend or.

It may be worth knowing,that water invhich three or four onions have been boiled, applied with a gilding brush to the frames of pictures und chimney glasses, will prevent flies from alighting on them. The intelligent business man, the man of shrewd foresight, advertises. He allowelh not the light of his wares to, be hidden under the bushel of shortsighted parsimony, but he maketh known the of his business in large type in a prominent position in a ]eading > journal, andbenefitteth thereby ' proper-" tionally ; while his niggardly neighbour in trade, who doth not seek the aid of the j printer, is given over to the moths and " dust and rust of inaction.