Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 290, 27 September 1915, Page 2

Neckwear is Daintier Than Ever ■■ ■' - This Season. NEVER were styles so novel or pretty! What taste and originality they display! And BENNETT’S showing is so varied that whatever your fancy may be you can satisfy it here. For whatever style of dross, you desire accompanying Neckwear—the kind which is fascinating and pleasing —Our wide assortment offers the most desirable. Come and sec the Charming Effects; Come and select FASHION’S CHOICEST! For Value, Service and Tempting Prices you might go far to find die equal of this expertly chosen collection. H. D. BENNETT & GO. AWARUA HOUSE TAIHAPE. NEWSPAPER ADVERTISING I A T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “ The time,“ he said, “ was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper 'it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting dewn of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:-—“Undoubt-edly ibo first and most potent Advertising Force of be ptesent day is tbe NEWSPAPER.* 4 Taihape business men who do tbe best business ADVERTISE IN THE “TAIHAPE TIMES.”

waers aw ocientific Shoeing. SEEING the Growing Needs of Horse-owners in This District, I determined, upon placing My Farriery under the management of an Up-to-date, Scientific Sheer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is how in charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and sucees ful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from hading trainers in that territory, and I recommend him to Horse-owners in this district with th© utmost confidence that he will GEVE SATISFACTION, DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, EREE, and enquiries are cordially invited, AL F . P . FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape.

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. ■■ r The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on - hand. Prompt ■delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MAi'fAttilE I'M HA PE,