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Stratford Evening Post, Volume IV, Issue 163, 22 June 1936, Page 6

Somebody has been writing to a London weekly to ask which is the least harmful form of smoking. The Editor refused to commit himself. Perhaps he isn't a smoker, and really didn't know, although Editors are supposed to know everything. Had he been a New Zealand Editor, he d have had n'p 'difficulty in answering that question. He'd simply have said at any rate in effect: "Smoke 'toasted,' because in that case it doesn't matte:- a button whether you puff Pipe or cigarettes or both, this tobacco's 0.K." And he'd have been dead right, because whether you smoke "the pipe of peace" or "roll your own," toasted is so pure and comparatively ir&e from nicotine (the toasting eliminates the stuff) that you can indulge in any number of pipes or cigarettes without fear of their letting you doWa. Yes, toasting does make a difference! In fact it makes all the difference, whether you smoke Cut Plu S No. 10 (Rullshea'd), Cavendish, Navy Cut No. 3 (Bulldog). Kiverhead Gold, or Desert Gold. They're all ynapproached for flavour and bouquet., and are the onlv genuine toasted brands.