Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 45, 18 September 1918, Page 2

c::s allied fi EGMONT GIGSj fJNSTJRFASSBP .WOXKMANSMIfc CWNTIFIC OONSTBTJfJTION MHTBD TIICBIES AND . . §TM*L PABIW ...... YBABA OF BXPERIINQS . , , miWI ' AFPBABAMPB. .. ' mi-** '■ I•■ ■'■:;; COACH & CARRIAGE CO rA«K STREET, NBA* COMMERCIAL KOTBD, -Come on, Digger— -■ and have a feed!" It may be a simple enough meal—but a Feast to the Soldier in France. For with it he also gets the Comiort, tne Warmth, the,Cheer and the Sociability o> the M Army 7 1 * FromfcNew Zealand to the Fronl your boy finds Church • ! Army nuts everywhere-and they all cost money to build ■ ■-'■ and to ■"carry on." -•■••',■"' You can't si I *"* what you OUGHT to give —none of us can. Bubhave you given , all you CAN Siva? ■» Think it over—then send your Donation to : P MILITARY AFFAIRS COMMITTEE • "20 Mul«m». Str«t, WELLINGTON Or to Key. F. W. WHIBLET, , Hon, Treasurers: Hon. Sec. in N.Z. for "•;>' UWT1 ,,,,,, T rFJ 7j ? Chorch Amy, OmondTllU. , BEQ. bHIBTCMFFK. . hainbs-"!* fguuimnuni! I MIIKIHINHIr& 'lt is because Mother Seigcrs.Syrup po»i«««a in a remarkable §| degree the power to tone, strengthen, and stimulate the action l| f; of the digestive organs—the stomach, liver and bowels—that it ft ■ is still, after 47 years' testing, the best known and most successful > remedy for indigestion, constipation, biliousness, and the many f distressing ailments which are traceable to. a weak or disordered '■ condition of these important organs. When indigestion is torturing your body and sapping your vitality, profit by the experience of others and give Met her Segel's Syrup a trial. Take it daily, after meals. ENSURES GOOD pIGESTiO 9 ' *!»• new 119 »!»» «•>•*■*•• thret Hnui as much as tha trial *ire Bo'd at J« jwr bottle SwwnfflßtiMiM^

Living Canadian Models Serve as standards for the various styles of D & A Corsets whose 1918 models embody the best features of leading Paris and New York designs. For economy, as well as for comforf and style, ask your corsetiere to {*. show you the D & A Models. W^ There is a style for every figure. ' Obtainable at all drapers. C^T . DOMINION CORSET CO, . S V QUEBEC fj.l7 wm mm m 0 I I ran m I

♦ * +■ AT one of bin recent lectures on advertising $ ♦ given at Liverpool, England, Thomas Russell, of ♦ $ London, emphasised strongly the valuo of newß- afc ifc paper advertising. $ ♦ * 4c "The time," he said, "was ripe for a groat $ ♦ extension of advertising, and newspaper advortis- % ♦ ing must always be th<- mainstay of publicity." jfc fie illustrated the fact that scientific advertis- $ ♦ ing did not add to tho cost of goods but secured % jfc a material reduction of rice. Instead, the more $ sfc an article wah advertised the cheaper it became, and the more self-interest compelled the manufacfy turer to keep up the quality. Certain articles of jft great value to the publi could never have been jfc manufactured at all had it not beer- that adver Jjc tising ensured a sale larg*> enough to warrant the ♦ putting down of the elaborate and very costly 4 1 plants. Advertising was the cheapest method yet % devised by the wit of man for the sale of honef.t >► goods. The great commercial discovery of the age was that it did not pay to advertise unless jfc the goods advertised were hone \ goods, while nothing which was not rue wan 't>d enough to ♦ put into an advertisement. ♦ . ♦ The ''Commercial Review" points ont that—)jt "Undoubtedly the first nd most potent adverse tising force of the present day is tho newspaper, ♦ Here is a field so vast nd so complex that it fc needs the most cartsful tudy of every varying jfc condition to accurately estimate its possibilities, ♦ and a whole army of specialists and experts in ♦ all branches of service av. come into being/' Jr*jMf ********************** ******