Page 5 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 33, 23 September 1911, Page 5

WELTED BOOTS OF WORTH. THE MELBOURNE’S FAMOUS 16/9 LIN E. A word or two about the history of tlio Melbourne Clothing Company’s wonderful Welted Boots for men before you come to seo and demonstrate it. When wo offered this boot some three years ago at IGs 9d (an unheard and unbelievable price those days), wo know wo were giving the public a standard of value that would not only make tlio high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was then the “rich man’s luxury”—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live up to the endurance and service we claimed for it, that the vecord of the growth of our business idads like a romance. Your decision to buy a Melbourne Welted Boot at 16s 9d will bo created by the boot itself, not by an advertisement—at least, wo hope so. And, finally, remember that our interest in customers does not end with sale of these boots, but begins with the purchase of a I pair*