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THE NEWEST “NEW IDEA.” Mr T. Shaw Fitchett, editor of that successful magazine for Australian women, “The New Idea,” has completely- revolutionised his journal. He has added a penny to the price, and threepence to the value ; for the “New Idea” as it now stands is better than any of the imported magazines selling at sixpence. Perhaps the most important new feature is the gift each month of three paper patterns, with directions to make them up. This is part of a great improvement in the fashion department, and is accompanied with the printing of a number of pages of the most up-to-date fashion designs. The number is strong, not only on the practical side, but on the litrerary side. For example, a new serial story begins ; Mrs Gilmore coo’tributcs one of her charming child stories ; “The Woodlanders” picture, with camera and pen, the. lives of the birds at Christmas ; H. B. Marriott Watson writes on the important, topic of marriage, and W. A. Somerset gives the result’s of half-a-dozen interviews with interesting people. In get-up, as in contents, there is a marked advance. The pages are larger and the quality of the paper is better, consequently the articles are displayed to more advantage ; and the illustrations—of which there are a liberal quantity — are more clearly displayed. Altogether, the editor may be congratulated on the- better class magazine he is -now producing, a kd wished ©very success on the venture. W r e have been asked to state that the new annual subscription rate is four shillings, a nd includes three paper patterns with each issue.

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Bibliographic details

A REVOLUTION IN “THE NEW IDEA.”, Southern Cross, Volume 14, Issue 45, 5 January 1907

Word Count

A REVOLUTION IN “THE NEW IDEA.” Southern Cross, Volume 14, Issue 45, 5 January 1907

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