A DVERTISING is accepted as a necessary part o£ modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula tor unearned success.
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Otago Daily Times, Issue 22708, 22 October 1935, Page 4
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58Page 4 Advertisements Column 2 Otago Daily Times, Issue 22708, 22 October 1935, Page 4
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