MILLIONS BUY
AND KEEP ON BUYING. “ It is true enough that millions and millions of people buy and like my gum. and that advertising is not going to induce them to buy substantially more than they are buying now,” says William Wrigley, jun., chairman, William Wrigley. Jun., Company. _ “When I started to advertise, the object was to got them to buy. and like, this gum; and I advertise now to keep them constantly reminded that they buy Wrigley’s gum, and that they like it If I should proceed with a lesser advertising programme, my sales would dwindle in uroportiou. If 1 should stop advertising entirely and depend upon momentum that already has been created, the chances are I soon would be a very small factor in the gum business if not out of it entirely.”
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https://paperspast.natlib.govt.nz/newspapers/ODT19310714.2.78
Bibliographic details
Otago Daily Times, Issue 21386, 14 July 1931, Page 8
Word Count
135MILLIONS BUY Otago Daily Times, Issue 21386, 14 July 1931, Page 8
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