NEW ZEALAND BUTTER.
PATRIOTISM OR PALATE? (Prom Our Own Correspondent.) LONDON, November 14. In the editorial columns of the GrOce re* Review the following paragraph appears: May one accentuate the point made by Grocers' Federation speakers, and emphasised by Mr J. H. Thomas, that if British produce, home and Empire, are better in quality than foreign produce, or even of equal quality, that fact only needs to be well advertised, to create a real preference without any tax on foreign foodstuffs. The point is significantly illustrated by the increased consumption of the excellent butter New Zealand sends to us, brought about by the propaganda campaign of the New Zealand Government, backed up by the propaganda of the Empire Marketing Board. <i toward to the above, a compulsory * mark ’ imported butter, the request for which is now being investigated by the Standing Committee under the Merchandise Marks Act, might * help; but such *.a compulsory differentiation must be accomplished by an unquestionable superiority in the British commodity, or the remedy would be worse than the disease; it would draw attention to the fact that the butter one prefers for flavour and general uniform quality was foreign? Would patriotism or palate prevail in that case?
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Bibliographic details
Otago Daily Times, Issue 21221, 30 December 1930, Page 11
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202NEW ZEALAND BUTTER. Otago Daily Times, Issue 21221, 30 December 1930, Page 11
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