Page 4 Advertisements Column 1

Otago Daily Times, Issue 20389, 21 April 1928, Page 4

Shoes are at the top o f the mode/ Tlu lure of beautiful shoes is Stronger to-day than ever before. Shorter skirts —smarter styles—the vogue for the ensemble—all these have done their share towards placing shoes in a seemingly paradoxical position—at the top of the mode, yet at the foundation of every smart outfit. Matchless Shoes are beautifull Flattering—they make the large foot look small—-the. small one daintier. Matchless Shoes are designed in Paris by Paul Andre, eminent Shoe designer. When the designs, which are exclusively ours for New Zealand, reach us, they are built on New Zealand lasts to fit the National foot-type, which differs from that of other countries, just as much as do facial and figure types, : Another feature of Matchless shoes. No riveting or stitching is used in affixing the soles. This is done by the "Auto-turn” process, giving amazing flexibility and lightness and assuring longer life. Matchless Shoes are on view in the smart shops everywhere—new colours—new styles ... a style for every occasion in the smart woman's day. Yet, Matchless shoes are decidedly modest in price—-most models ranging frdm: thirty to forty shillings. © Cuts 1 b "Z!1 MENTHOLATDM 1 |C happed I Cracked Hand* JSLigi^ Chilli lain* All Chemists Jars&Mes hGO DAILY TIMES AND WITNESS JOE PRINTING DEPARTT.—Job Printing of every doucripdone with despatch, and at lowest fit rates.