The mere number circulated of a journal is not the only nor always the best test that should guide an advertiser. Some |jonrna!s, owing to the peculiar character of their circulation, would be far more profitable to an advertiser with a circulation of one thousand than others with a circulation of ten thousand. This is particularly the case with class journals.—From “Notions about Advertising,” in “ Sell’s Dictionary of the World’s Press,” 1300 pp., cloth bound, 2s.
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New Zealand Mail, Issue 810, 9 September 1887, Page 19
Word Count
76Page 19 Advertisements Column 2 New Zealand Mail, Issue 810, 9 September 1887, Page 19
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