Page 4 Advertisements Column 1

New Zealand Herald, Volume 81, Issue 25054, 18 November 1944, Page 4

AUSTERITY CORSETS RESTRICTION ON RUBBER The biggest wartime headache for corsetieres has been the shortage of elastic, which forced industrial legislation to restrict the amount in any one corset to a specific number of inches. This drastically reduced the flexibility of Berlei foundations. But when it is understood that only the exigencies of war have caused this, women will assuredly accept it in the same good spirit in which they have accepted the scarcity of Berlens while the factory concentrates on clothing for the forces. Berlei s more intricate shaping helps out the loss of elastic. But only when the right fitting is worn. Bettor buy none, than buy the wrong one, Berloi's fit closely, following every subtle variation or figure type. A wrong fit, therefore, is no more satisfactory in a Berlei than in a shoe. Particularly now, lackAtfvfc ° S accommodation.—