Page 13 Advertisements Column 1

New Zealand Herald, Volume LXXV, Issue 23145, 17 September 1938, Page 13 (Supplement)

< . £ ». < v >■ B||S§i i II fe w IP isLJB lII] n\ii! ;f », WM$&» I ■ *■'• J ill' I 2M;: 'il#w » §*;■•• :V• .'*■•* .. V. . ;'^'v : V : i YESTERDAY'S RADIO is obsolete it is poor in distance reception tuning is sloic and umoieldy the dial is small and restricted its reproduction is cramped with high background noises its cabinet is old-fashioned. •# • • Bitil v m * ' .11 m i • * 'MM 1 ffm r ' ;•! IS THAT SSSSSf YOU GET SO MUCH MORE WITH easily read dials; faithful reproduction from stations near and far with minimum BBBfl jgtey, fSPgbk HA Jf €1 | of background noise; cabinets equalling TP talk ll Jm lUr JF Bji All BHII II mvk the finest modern furniture. I i i I iwl §£ K MM §| J1 i| i| Si INSERTED BY THE JN.Z. RADIO TRADERS' FEDERATION IN THE INTERESTS OF BETTER LISTENING All right—granted your radio doesn't look as bad as the one in the picture— you onl > r bou 2 ht ]t ,n ,932 - Admitted it still gives reasonable service —but —against TO"SOUNDif O " Toda y' s Radio" it is obsolete out-of-date and it can't give you the distant MSi stations ~~ t^ie reproduction of original tone the ease of tuning or facilities for *Vv JJR3I selection of stations and it can't give you the same pride of ownership that the sleek modern cabinets of today inspire. How does your radio compare with today's standards . . . stand off and examine it... be honest ... be critical . . . compare it with the features of the two LOOK FOR THIS illustrations on the left and see which one it represents. SEAL ON YOUR If you agree that it is obsolete, out-of-date, make up your mind to part with it DOW ER S Ir/A " now—get a modern world range receiver that will bring you new, colourful, vivid reception on both broadcast and shortwave. Remember!! You live with your radio constantly, it combines companionship with entertainment and you get so much more of both with Today's Radio. See your nearest Radio Dealer (look for the seal on his window). He will be pleased to demonstrate "Today's Radio" without obligation. BABY BELMONT CAR RADIO Keep Your Eye on the Road PUSH BUTTON TUNING •; i :■ as I7b Q U €■€ n STR€<6T THERE IS NO FINER RADIO IN THE WORLD T Illustrated: Westmister, £l3/13/fJwiS fmik H ; y.mz 'i'tr. mm Milliard £S» IftlMll They have astounded everyone with their power and tone and absence of surge on short-wave England comes through like IYA. Nothing to touch them for Value! Illustratedt 7-Valve, All-Wave, 27® n * OTHER MODELS—--5-Valve, All-Wave 18s n# 6-VaWe, All-Wave 22& n# 10-Valve, All-Wave.- 3Se n « ARE AVAILABLE ON ALL MODELS. m m & m m CO XS3 -s. m BUYIN a* m a & ENGLAND'S PREMIER j RADIO RIPLEY'S RADIOS 11 CUSTOMS STREET WEST. PHONE 42-741 For Better World-wide Reception get a — Mallard ENG LA ND'S f: PREMIER RADIO An outstanding feature of the MULLARD is its "Acoustic Design." No other radio has' it. It means that instead of the receiver, speaker and cabinet being separate elements, they are built in together, in "tonal complement." Until you hear the Mullard, you cannot imagine what marvellous results this ensures . . . high clear notes, rich low notes, every full toned inflection. YouVe never heard such powerful long-distance reception—it is absolutely essential. ,On short-wave, English, European and American stations "come-in" with the full strength and clarity of a local broadcasting station. Mullard is giving a new meaning to radio reception. ' Other features of the MULLARD are TONE DlFFUSEß——"spreads" the tone throughout the room; CATHODE RAY TUNING INDICATOR—green rays on a screen so that you SEE when dead in tune; "DISAPPEARING" DlAL—glass scale folds into Set when not in-use. "MULLARD" Model 44 (Illustrated at Left) Possesses all the Big New Features that make "Mullard" Radio so outstanding in every respect. "Acoustic Design"; All-Wave Listening; High-efficiency Circuit; Accurate Control are just some of the reasons why you will be more than satisfied with this "Mullard" Model 44 5-valve English Receiver. Cash Price: 18 Guineas TERMS; 10/- Deposit and 4/* Weekly-for 104 Weeks. ■ .*1 "MULLARD" MODEL 45 6-VALVE ALL-WORLD RECEPTION (Illustrated at Right) This All-Wave Receiver has a new circuit which maintains unusual purity of Tone, even on most distant stations. A valuable feature is the Visual Ray Indicator, which makes tuning far more acpurate than by ear alone. You can see when you are correctly tuned. Also builfon the same three-unit principle incorporating MULLARD new Acoustic Design and o.ther important features. Cabinet is in mirror-polished Walnut and designed on modern lines. Cash Price: 22 Guineas. Terms: NO DEPOSIT and A 10 WEEKLY SiiißSßi L-r?«t si itrz*zj<* m. Hear the Wonderful MULLARD on our Fourth Floor TRADING CO. LTD. - - - BUY YOUR NEW ="ARIEL"= WORLD-WAVE RADIO FROM ONE OF AUCKLAND'S OLDEST - ESTABLISHED RADIO SPECIALISTS. HOBSON STREET YOURGUmt to'sounE buying) V •;«« m M THE ARIEL "MERCURY" MODEL 8-Valve De Luxe Console with manual tuning -©nly 37 Guineas; with Automatic Electric Motor* Tuning, 43 Guineas. Chest Type, 30 Guineas and? 36 Guineas respectively. , - in ttm w?. m, The Latest "SPRITE" 5-Valve WorldWave Model will amaze you with Its power, beauty and value at only £lB/18/CASH NOW Is the time to trade-in your old Radio on a latest model ARIEL. Enquire about Radio-Gramophone Comhina* tions with world-wave radio chassis, from 29 Guineas. ' 12 MONTHS' SERVICE GUARANTEE ON SET. AND - VALVES. WARWICK SMEETON IN* 9-11 WELLESLEY STREET EAST (Phone 47-233) ,and at 201 BROADWAY, NEWMARKET (Plume 17-060),