Page 17 Advertisements Column 1

New Zealand Herald, Volume LXXII, Issue 22250, 26 October 1935, Page 17

say, MR. BOOZE! (Vulgar name that, isn't it, but ,o descriptive of your wretched business.) 1 have been reading those advertisements of yours, and 1 must say they're pretty poor stuff; absolute punk, in fact. Do you really expect anybody to be fooled with such piffle? I suppose the New Zealand Alliance is minus funds, or else they'd have knocked you cold ere this. " The whole world has turned down prohibition." Now come, you Jcno-.v better than that. No part of the world has ever really had a chance to try it free from your malign influence and interference. Every country has its drink problem; and everybody knows that your miserable business causes half the world's troubles. You've got a rotten record of murder, suicide, insanity, divorce, etc ; anJ as f° r niotor accidents . .! SIXTY PER CENT of the many thousands killed stands to your discredit. How do you manage to sleep with that on your, conscience. But, of course, you haven't got a conscience, or you couldn't do such things. All the world . is trying to kick you out or put you in irons, but with your immense wealth you have got such a strangle-hold that it's almost impossible to banish or control you. Wonderful what you can do with money, isn't it? And when they do kick you out you_ put up such a howl about "liberty" and do such dirty work at the crossroads that no country has had a fair go at doing without you. That was a dirty trick you played on Iceland, blockading their export of fish —their only product—unless they accepted your poisonous tanglefoot juice. Of course, that killed prohibition there. And as for America 111 But that must wait for another lime. And then your lovely little lecture about Temperance. You know: that advertisement that was placed so suitably below an account of the death of one of your victims. "Killed by a drunken motorist.' Quite an appropriate position, wasn't it? Such a nice little lecture on moral principles by the great destroyer of all moral principles. Bah! " Temperance is right." " Total abstinence is right." " Self prohibition IS RIGHT." Thank you for the kind words. Since when did you become an advocate of temperance? When did you sign the pledge and join the Band of Hope? Really, any schoolboy could see through that hypocritical profession of regard for total abstinence. How long will it last? After the Poll? Not much! " The Devil was sick; The Devil a saint would be. The Devil was well; The Deail a saint was he." And, lastly, that beautiful poster, " Continuance the Road to Temperance." Do you imagine that anyone will be taken in by that absurdity? Everybody knows that Continuance is the sure and certain road to INtemperance and all the evils that, follow in its train. /'■ Come, come. You must think that all the electors are absolute fools. Everyone is laughing at that poster. Why not tell the truth and admit that you are prepared to profess anything and promise anything if you can only fool the people into voting continuance of your fat profil4? ru • i Cheerio I \ P.S. —If anyone would like to help me have another smack at Bad Old Booze, send along a fiver to "Cheerful Charles," c/o Sunday School Union, Queen Street, Auckland.

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