Page 16 Advertisements Column 3

New Zealand Herald, Volume LXXII, Issue 22250, 26 October 1935, Page 16

that clothes wear longer still look new repeatedly "Tri"-Cleaned! EXTRACTS FROM " The Power Laun This well-known " international journal for the laundry, dyeing and cleaning industries, recently published editorially the results of a series of laboratory tests, and technical observations over a lengthy period, in examination of " The Claims of Trichlorethylene as a dry-cleaning agent. "It is proposed in this article, the journal says, to summarise the properties of trichlorethylene and to look into the causes of the growing popularity of this solvent in modern dry-cleaning practice. Historical and technical facts prove conclusively that the general excellence of trichlorethylene dry-cleaning is now well established, and is sufficient reason for its great popularity during post-war years. It is said that many who have hitherto despised drycleaning, for various reasons, by old methods, are enthusiastic users of the new trichlorethylene dry-cleaning method, because it is found that suits can be treated at frequent intervals in accordance with modern hygienic demands without detriment. Indeed, the wearing qualities yililiiiK li 1111^ HH ■ w m (WITH TRICHLORETHYLENE} of garments are safeguarded. The fact of no lengthy deodorising treatment being necessary to remove after smell is specially mentioned as conducive to longer life of wearing apparel. One of the most important merits of the trichlorethylene method is that it improves the tensile strength of the fibres of materials, not only woollens, but even of the most delicate fabrics. For instance:— *' Trichlorethylene has been shown to be entirely without tendering effect, even if used moist, continues the journal. " This is illustrated in Table 2, which shows the results of tensile strength tests on various materials before and after 36 hours' immersion in trichlorethylene, the work done in breaking the material being expressed in inch pounds." Table 2. It will be seen from the table that immersion in trichlorethylene, even for lengthy periods of 36 hours, as against the few minutes in actual practice, adds strength to threads of finest silk and other delicate materials. This is a definite gain of very great importance that women especially will appreciate. It clearly indicates that frequent treatments may be given with perfect safety. Its beneficial effect on woollen goods, on the other hand, is now so well established that woollen manufacturers have universally adopted it for degreasing and other operations in the manufacture of clothing of all kinds. Then follows a brief summary of the advantages of trichlorethylene dry-cleaning over all other methods, ancient or modern, its brightening effect on colours being emphasised in particular. It is also found to be above reproach in its action on normal dyes, after 200 tests on various colours and materials, such goods as chintz and cretonne being especially well treated. One Telephones 46-895 Connects All Lines and Departments. MAKE NO MISTAKE! We are the only "TRI"-CLEANERS in New Zealand GtouiH Supply ICamt&rg 65-67 VICTORIA ST. 60-66 FEDERAL ST. Established 1910-

Capetown Buenos Aires Montevideo Rio de Janeiro jjjjjj La Brea LM Jm Port of Spain "A Kingston New York Southampton Eraprtss^lustralia Do you prefer to travel off the beaton track? Then you'll like this fascinating Cruise. Why not plan noxt year's trip to England via Africa, the gay ports of South America, the romantic West Indies and New York. The s.s. " ANCHISES," sailing from Sydney on February 18th, due at Durban on March 17th and at Capetown on the 22nd, provides an excellent connection with the s.B. " EMPRESS of AUSTRALIA," continuing her cruise from Capetown on March 23rd, arriving at Now York on April 29th and at Southampton on May 7th. Shore excursions arranged at all ports of call except New York, Capotown to Southampton. For full particulars apply to (Incorporated in Canada) 32-34 QUAY STREET AUCKLAND