Page 15 Advertisements Column 5

New Zealand Herald, Volume LXIX, Issue 21278, 3 September 1932, Page 15

Spring's loveliest Fashions are f/ making their / debut at &+ Jrs 4r gPRING'S a fickle jade. Now you see her, now you don't. And then, she suddenly smiles at you and you forgive all, and turn your thoughts to new clothes and your footsteps to JCL, where for weeks past the loveliest new Fashions and Spring Accessories have been arriving almost daily. Be among the first to wear the flattering new styles-—and in choosing ALL your Spring Wearables at JCL, discover how much in pocket you will be! mm l ' . Wmm mmm Nowadays, whether it's Food or it's Fashion—it's Smart to be Thrifty! —and Morning or Afternoon Tea in JCL'# sunny RoofGarden Tearoom need cost no more than 6d. Delightful fare, served in the most satisfyingly good measure! Join the smart crowd at JCL. MAIL ORDERS! An important announcement to all Out-of-Town Residents is contained in the JCL "local" which appears at the foot of Page 10. Concerning the garments here depicted... A—This neat little Spring creation is jn fine Canvas Weave and is designed specially for the slender figure. The upstanding collar is smartly stitched, sleeves to matph. Metal buttons. In Old Coral, Trafalgar Blue, Cherry. S.S.W. and S.W. sizes .Price, 67/6 1 B—Charming Afternoon Frock of heavyV weight Crepe de Chine. Bodice smartly v .. A -^a v - dh embroidered with Beige. 4'gored skirt ftv '/« - has self belt. In Crimson, Violet, Navy. Black. Ceriee. S.S.W., S.W., W. JQ/. C—Very new and strikingly novel, this captivating little Coatee is featured in fancy Wool. Plain shades of Scarlet, Royal, Orange, New Emerald and Spanish Tile, with binding in contrast colours. "Golden" buttons. S.W., W., O.S. .. Price, 42/Inspect JCL's Special Spring Fashion Window*. Personal Overseas Purchasing of Spring Goods by JCL Merchandise Manager ensures added advantages for Prudent Shoppers ..... Many of the fine-quality New Season's Goods now being received in all JCL Departments have been specially purchased from leading British Manufacturers and World-famous Fashion Houses, under the personal supervision of JCL's Merchandise Manager, Mr. T. Davidson, now in London. Prompt cash payment ensures attractive: concessions, which in turn are passed on to our many patrons. PHONE 46-920 • OUEEN STREET • P.O. BOX 320

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