SALES METHODS.
, VALUE OF ADVERTISING.
PRINCE OF WALES' ADVICE,
When addressing Manchester business men. on May 12 the Prince of Wales referred to the need of greater attention to sales methods. Among much helpful advice he said:—
"I am sorry to say that as a nation we are very behind some as regards advertising. We are not sufficiently prone to blow our own trumpet. One ■of our national characteristics is that we are We do a great thing, invent things which are of great value to the world, but wo do not broadcast it sufficiently; we leave the world in ignorance of it. "Our foreign competitors advertise a great deal and foremost among them are / our friends in North America. I have heard a great many Englishmen say that the American way of boosting their goods, liie American form of publicity, is very vulgar. That is entirely a matter of opinion, but the fact remains that our friends in the United States get away with it. "To use one of their phrases, they can 'put their goods across.' If we push our goods better we havo to take a leaf out of their book."
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Bibliographic details
New Zealand Herald, Volume LXVIII, Issue 20903, 19 June 1931, Page 8
Word Count
194SALES METHODS. New Zealand Herald, Volume LXVIII, Issue 20903, 19 June 1931, Page 8
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