Page 22 Advertisements Column 1

New Zealand Herald, Volume LXVII, Issue 20475, 29 January 1930, Page 22

~v 64 YEARS AGO • the shoppers of . Auckland would be seen entering the little building which still stands at the corner of Wyndham and' Albert Streets—-practically no window or interior displays. , To-day's establishment is a permanent, yet ever-changing exposition a shpw-place where visitors may view the latest and best that the world produces a down-town home where a pleasant hour or two can always be spent—where Telephones, Writing and Rest Rooms are providedRefreshing Teas - Dainty Luncheons Beauty Culture—-Chiropody—even Hosiery and Footwear Repairs are included in the Store's many services. U m &\Vi u'liU ii'ii muiifuiiiiiuiM 1 WW V rr v 1 H * SVt l.'-'y -AND FAITH IS A WONDERFUL THING— That we have faith in the future of this fair city is evidenced by the further building operations recently commenced on the northern side of the present premises. Though' the extensions will not face Queen Street* they are of no mean proportion, and will enable very important interior changes to be made in the main building—changes that will extend to most of the departments and result in still further assortments and shopping facilities. it: sThe history of a city is largely the history of its business institutions. In most cities of importance there are establishments linked up in such a way that they become a definite landmark — • ' ' such an institution is M. & C.'s. j To review the business from its inception one must revert to the days when Auckland was very' young indeed—when Maoris drew their canoes up to within a few yards of our present frontage / , —when fashionable ladies wore crinolines and poke bonnets. No trams, buses or motors the / >' only link with the outer world being a few sailing ships. - During its business career of 64 years the M. & C. Store has not been unmindful that the trust \ of the public is the greatest asset a business can have. That this confidence has been gained and maintained is due, we believe, to the strict adherence of the policies upon which the busi- ! ness was founded—Fairness in all its dealings. MILNE & CHOYCE Ltd. FOR QUALITY VALUE SERVICE ' QUEEN STREET, AUCKLAND.