Page 7 Advertisements Column 3

New Zealand Herald, Volume LXVI, Issue 20420, 23 November 1929, Page 7 (Supplement)

MR. WILLIAM SERVICE, Foynder of the Firm. FIFTY YEARS OF MR. KENNETH SERVICE. Manager from 1892 until 1916. SERVICE THE firm of Alex. Service, Limited, was founded in t< « Auckland in 1879 by the late y , " •' *, Mr. W. Service, who commenced > business in small premises in s'l-//, Karangahape Road. During the past 50 years the business has grown to proportions far beyond " ' SfiilffV ftf '*' r ,, iTTL, those which compassed its trad- ~ ing when it received its initial impetus, until it^handles Auckland in the early months of 1879 and in November of that year lUjj[j|lffl[llj||< Company in accordance with the demands of the millinery of those ' •» •■> «*» >~~ days. In order to secure boxes KARANGAHAPE ROAD IN 187" for the package of these articles The site of the First Box Fac Mr. Service obtained broken card- bu » in "' in 1 8 ? 7 &»s?'• .^nS , j r j i and Motor-cycle Works in ise\ board from drapers who were already established in the city and these were lined by him with newspaper. The boxes themselves wejre made by hand. As a result of the efficiency displayed in the production of the boxes Mr. Service confined his work more and more to their output, with the resijlt that his business slowly grew in this direction. About 18 months after he commenced business he imported strawboard from Glasgow and this was used solely in the making of boxes for the packing of various classes of soft goods. Upon his death in 1892 Mr. Service s business was carried on for,his widow by Mr. Kenneth Service until 1918, when it was purchased by Mr. Alex. Service. In the meantime trade had grown to considerable proportions and the firm had moved to more commodious premises in Alexander Street. Upon being taken over by Mr. Al**- Service the business gained in repute in consequence of the high class of product turned out and before long it became necessary to seek a larger factory, which was secured in Exmouth Street, off Newtop Road, where the firm now carries on business. Stasia WMiiUiil Hlililli KARANGAHAPE ROAD IN 1879—between Upper Queen St. and Pitt St. The site of the First Box Factory in New Zealand, which commenced himiness in 1897 by Mr. W. Service, also the site of the First Bicycle and Motor-cycle Works in New Zealand, managed by Mr. W. Service. itely more expeditious. MR. ALEX. SERVICE, Sr., Managing Director. THREE years ago Mr. Alex. Service admitted his two sons to the business, which waa formed into a limited liability company with Mr. Alex. Service, junior, and Mr. Malcolm Service as partg? ners. In strong contrast with SJI the early work of the firm, that s® being carried on at present reveals a remarkable growth. 'm ' . Modern machinery has been (fi installed and the quality of tfl production is of the highest. |2 Boot, shirt, hosiery, tie and 4f- corset boxes are manufactured in thousands. mi In order to keep abreast of the r M times the Company is constantly bringing out modern machinery and labour-saving plant, with the °le result that the quality of the =e. boxes has been improved to meet present-day demands, and manufacture has been rendered infinThe raw material is imported from Holland, which specialises in that class of work, with the result that it is the best procurable. On receipt at the factory it is taken to the cutting machines, which cut it into the lengths required for the various sizes of boxes. From there it goes to the scoring and creasing machines, which turn the sides of the boxes. The sides are then joined automatically and another machine pastes the joining paper to the box after it has been assembled. The final process involves the covering of the boxes-with the class of paper required. Two generations of experience are behind the firm which has gained for itself an enviable reputation for the class of product manufactured at its factory. The durability of the firm s product has received ample test during the past 50 years. Its high quality has ensured it a leading place among New Zealand industries. MR. ALEX. SERVICE. Jr Director and Business Manager. MR. MALCOLM SERVICE. Director. v. y m 11 I m II MB A u m .\ i * am ri ■ ■ ■P3P JSISMHBRp w i ••o • • * : j-t > i J i, u Wm W i* v flf w§*jM fe|.v 111 m m it m ftU! Iu M %Ti Y% ; m » i CARDBOARD BOX MANUFACTURERS, 20 EXMOUTH STREET, PHONE 40-570 AUCKLAND

Secretly and Quickly Removed! Wench out Freckles while you sloop. Stlllman's Freckle Cream will prove n clollfrht to you, and .vour friends win wonder how you illol It. Freckles disappear, leaving tlio skin soft and clear. A £lO Guarantee of efficacy (riven with every Jar. At all chemists and stores | Freckle Cream I , Removes T Whitens* .1 Freckles I The Skin s I E New Zealand Agontt: SfILEK BROS, I 24-26 Lorna Street, Auckland i | and at Wollington

SUBDIVISIONAL PLANS, ' BOOKLETS, PAMPHLETS. Executed in First-class Style at HERALD PRINTING WORKS, Queen Street, Auckland* Telephone 44-290.