AUSTRALIAN PROGRESS.

New Zealand Herald, Volume LXV, Issue 20131, 17 December 1928, Page 9

AUSTRALIAN PROGRESS.

BIG ADVERTISING SCHEME.

ALL-ROUND DEVELOPMENT.

LARCE SUM TO BE SPENT.

[FROM OCR OWN CORRESPONDENT-] SYDNEY. Dec. 6. Australian business men aro being asked to support a scheme to advertise Australia overseas in a big way in order to attract a greater number of investors and tourists, as well as new settlers with money who would be likely to assist in the development of the Commonwealth. At, the request of various transportation, hotel and business interests, the Development and Migration Commission has deputed Mr.' C. H. Holmes, chairman of the Victorian Railways Betterment and Publicity. Board, to carry out the preliminary organisation on behalf of the various concerns that are co-operating. It is proposed that when tlio scheme is consummated it shall be operated by a committee of Australia's leading business men, to be appointed by the three interests contributing the largest financial support, together with a representative of the Federal Government.

A director will be responsible to this committee, which „ will not be subject to Government control. The scheme provides for direct representation in England and in the United States, and in contact with all the travel agencies in the English-speaking world. A minimum amount of £IOO,OOO is (o bo spent over a period of five years, but the financial backing which, is being given by the business community makes it probable that the amount stated will be exceeded. The Australian railways propose to contribute £30,000 in five years, and oversea shipping lines and leading hotels throughout the Commonwealth are also providing substantial contributions, the extent of which has yet to be determined. Up to the present undertakings have been given- for financial support to the extent of £70,000 during the five years, and an indication of the popularity of the idea may be gained from the following typical five-year contributions from leading business interests.—A bank £IOOO, an assurance company £IOOO, an oil company £750, a steel company £SOO, a mining company £SOO, a retail firm £SOO. One of the first objectives of the proposed organisation is to create a "tourist conscience" throughout Australia, with a view in particular to hastening hctel development in the rural areas. Stimulation of travel among Australians themselves would also help in that direction. The main advantage arising from the effective advertising of Australia overseas would be that new capital would be brought into the country for investment, export trade would bo developed, money expended by tourists would be circulated among all and Australia would gain moro investor-settlers. Australia is undoubtedly regarded abroad as a land of strikes and crudities more or less devoid of attraction, and there is certainly heed for making the Commonwealth better understood than it is to-day. Money spent in this direction will certainly be well spent.

AUSTRALIAN WHEAT PRICES.

COMPETITION IN VICTORIA

Owing to the extensive demand for wheat by India prices are higher than might have beeji the case. This continues to make it difficult for millers to conduct the export flour trade. The Melbourne Argus says:—lndia does not purchase Australian flour, so no trade is being done based on the cost of the wheat which it has largely bought here. Hence millers have to base their flour business in oversea markets on the parity of United Kingdom prices. "At present millers state that Borne buyers of wheat in Victoria are offering up to 4s 9;Jd, Melbourne basis, for supplies for deliveries in December and January, and in some instances extending into February. This price is out of line with United Kingdom values and consequently millers cannot profitably afford to pay the same rati« and compete with Canadian and American shippers of flour. The competition among buyers of wheat in Victoria, however, discloses tho value of healthy trade rivalry to the growers. Victorian farmers at the moment are not selling freely, but o 8 deliveries of new crop wheat increase, supplies will be offered liberally in tho market."

STOCK SALES. ' PRICES AT WAIHOU. i The Farmers' Co-operative Auctioneering Company, Limited, report having held their usual Wailiou stock sale, when a good yarding of beof came forward. Though in keen demand there waß no alteration in prices, nnd beef sold at late rntea. A medium yarding of fat and store piga changed hands at the usual Wo rates. There was a Btna|l yarding of dairy cattle, satisfactory prices being realised. Quotations ore:— B ce f—Heavy fat cows, £9 5s to £9 17b; medium fat cows, £8 8s to £8 17s; fat heifers. .€7 15a to £8 7a Gd; lighter fat cows, £7 10s to £8 Is; killablc cows, £G 12s Gd to £7 8s; forward conditioned cows. £5 18s to £6 10s; store cows, £3 15a to £5 10s; cows with calves. £9 to £lO. Bulls; Potters, heavy. £0 10a £10; medium, £8 to £8 6s; lighter. £6 to £7 10s. Choice Jersey heifers, R.W.8.. £6 18s. £2 8s to £2 14r; porkers, £1 lfis to £2 7s; stoves, £1 4s to £1 13s; slips, 18s to £1 3s Gd; weaners, 13» to 17s Gd. Pairy Cattle.—Cows close to profit. £5 10s to £0 ss: others, £0 15s to £7 15a; hobby calves, 10s .to Ms; others. 7a to 9s Cd. VALUES AT NGARUAWAIIIA. The New Zealand Loan and Mercantile Agency Company, Limited, Hamilton, reports:—At the Ngaruawshia sale we had an average yarding of r.nttle, including a fair entry of beef. Quotations are;— Fat cows, £8 15b to £lO ss; lighter. £7 10s to £8 6s: cows in fresh to forward condition, £5 to £0 15s; small-framed store cows, £2 ]oa to .Ctf 7a fd; yearling steers, mixed colours, £4 9s to £i 19s; wetuier steers. £2 14s; heavy hulls. £6 15s to £8 10s; deiry cows, £8 to £l2 10s; heifers, £lO to £l3 10s. WHAKATANE QUOTATIONS. Dolgety and Company, Limited, _ report unon the monthly stock sal« held in the Whnkntane saloyards. as followsA total of 10?,0 head of cattJ/S was yarded. There was a good attendance of buyers, and with the exception of a few odd pens a tfltf»l clearance was effected at satisfactory prices. The quality of cattle penned was exceptionally good, Prices were:—-Best fat cows, £3 7b to £9 Is; others, £0 17s Cd to £7 17s Gd: li*ht, £5 10s to £G 10s; 3-year Hereford and Polled Angus bullocks, £9 10s to £lO 10s: other 3-year steers, £8 to £8 7s Gd; 21-year Shorthorn steers, £7 2s Gd2-year milted steerß, £4 10s to £5; well-grown, yearlinff Hereford steers, £7 18s;' others,' £6 to £0 17g Gd j front] Polled An#u& yearling steers. £G 17s G'l to. £7 ss; good station cows and calves. £7 to £8 7s Cd: otherß, £5 to £G .10s: store cows, £4 10s to £5 /4s; good ortiHty 15-months Jersey heifers. .C 7 2s Gd: other pens. £G 5s ; to £G 17s fid : small heifers, £4 10s to £5 ss. A good yarding of piga sold nt late rates.