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-A iy (rift i) Wider Choice, Exclusiveness, Keen Prices, and such helpful Shopping Facilities * ** for the "LONG DAY" k"J 1 !®• * • ifelPlt M? © 2^tai,Q'd iSf! M il |j# i Cf< Y'VYft M s^TIT These are the colourful "Happy Coats? so fashionable for Beach wear—Quite Exclusive« D 95 -—• This very smart " Happy Coat " features distinctive printed designs and colourings on black or saxe cambric grounds - 11/6. D 97—A charming printed Crepe " Happy Coat " in brilliant colourings of green, orange, saxe, sky, apricot Another distinctive "Happy Coat" is of printed chalais; in beautiful bright colourings,. and a variety of charming designs. In black, cream, royal, orange, red, and peacock Underwear Section Second Floor. The Beauty Culture j j and Hairdressing Salons. are open on Friday evenings until 8,30 p.m. On Saturdays' until 12 noon. Fifth Floor. pi® mm i j62 Girls' Lipen J Frocks; trimmed with / fancy cretonne, in colours ijj of flame, helio., brick, | r%. green, white, rose. Sizes: A 24-inch, 27-inch, 30-inch, J\ 33-inch—l2/6. \LSO —■ \J Maids' Swiss embroidered \ j Linen Frocks; in many smart | | styles. In fawn, saxes, grey, and \ A white grounds, embroidered in contrasting colours. Sizes: 39inch, 42-inch, and 44-inch. Specially priced at 29/6. Maids' plain , Linen Frocks; attractive styles. Suitable for / holiday wear. In rose beige, ~ij navy, grey, red, and mustard. [ Sizes: 39-inch, 42-inch, and 4 44-inch. Exceptional value J 16/6. WOMEN'S BLACK SATIN SHOES AT 22/6. A smart new shape, just received. One-strap style, semi spike heel, the upper effectively trimmed with cream piping. In all sizes and half sizes. First Floor. B I 3 s—Dainty Cotton Voile Frock; designed in magyar style. Round neck, short sleeves, handsomely embroidered. In maize, tulip leaf green, periwinkle, peach, cherry - 29/6. B 157 Smart Frock in embroidered cotton voile; fashioned in imitation jumper style. Round neck, short sleeves. In light cinnamon, tulip leaf green, pervenche, cherry, apricot B 159 A delightful Voile Frock; elaborately eyeletted and embroidered, skirt showing double flounce effect. In periwinkle, tulip leaf green, shrimp —* 39/6. B 150 A prettily designed Frock in knit silk; long sleeves, turn-back collar, skirt finished with pleats. In navy, beige, tulip leaf green, bois de rose. W. and F.W.— 79/6. B 15! —Smart semi-ensemble in knit silk; long roll collar and band at foot in contrasting tone, skirt in slightly shirred effect. In tulip leaf green, and beige. W. and F.W.— 79/6. B 152 - Attractive Knit Silk Frock; in imitation jumper style. Roll collar finished with tie of self, long sleeves, skirt finished with box pleats. In saxe, beige, bois de rose, tulip leaf green, navy* Hundreds of Trimmed Hats at 29/6 Every hat is a becoming shape in fancy tagel straw, featuring short back and wide front brims. Trimmed with flowers, faille ribbon, velvet, and ornaments. Exclusive, because there are no two alike, and the colourings include mauve, blue, tan, gold, rose, white, green, navy, putty. An exceptional offering at 29/6 each. "THE STORE GUIDE" "ASK THE MAN IN BLUE'" For the convenience of shoppers, particularly strangers, the " Store Guide " will prove a most helpful person. He is stationed on the Ground Floor, ready to give any information in his power during this busy time. Please do not hesitate to ask him anything you wish to know. Astonishing Prices for the Balance of Early Season*s Model Millinery• 100 French Hats A charming collection of large, medium, and small shapes, each expressive of that exclusiveness and individuality associated with French millinery. Models usually 6 and 8 Guineas specially priced at 89/6. 100 French and American Hats of a distinctive tailored type; in colourings of green, fawn, navy, black, grey —• in fact, all smart colourings and white. Usually 84/~ to 5 Guineas. Priced at 49/6, « A refreshing Cup of Tea on the. Tudor Balcony will make a pleasant break in a busy day's shopping. !t / ; ■&* ?' |i m Uti-pi "Washanredy" Krinkle Lingerie. Here is a range of Lingerie Ithat: serves to show what a modest outlay Is necessary to outfit for the season at: the IS/I. & C. Store. Washanredy Krinkle is a daintily figured cotton fabric, cool and serviceable, launders easily and requires no ironing. P73 Knickers; French shape, elastic waist, wide legs, trimmed with Val. lace edging. In sky, white, lemon, pink, mauve, coral P74 Bloomers; elastic waisl: and knees, reinforced crotch. Colours as above. S.W., 5/9; W., 5/11; 0.5., 6/9; Ex.O.S., 6/11. P75 Nightdress; trimmed with Val. lace, and gauged at waist Colours as above. Women's and Out size « 8/11. ALSO Cami-knickers; round neck and armlhole, gathered at hips, and trimmed with Val. lace edging. Colours as above - 8/11. ivjLo UL VJ® uiyi w From the moment of entering its doors, visitors find themselves, surrounded on all sides with Gift Suggestions—not the ordinary, every-day kind, but those really sensible and distinctive gifts that are the most appreciated. ills i%sn» vagJ. mm I v wf?X IN - >•- # 1 j - N^"As? Here are Gift Suggestions so reasonably priced that they come within the reach of the most limited spending allowance. Gloves. —- Fabric, from 3/6; skin, from 8/1 1. Hosiery, from 3/11. Sunshades, from 6/11; children's from. 3/6. Fancy Covered Shoe Trees, from 3/11 pair. Fancy Covered Coat Hangers, from !9d each. Fancy Garters, from 1/9 pair. Bath Salts, in 'Utility containers, such as powder bowls, vases, etc., from 3/9. Gift Soaps, from 2/- per box of 3 tablets. Devon Ware, from 1/6. Pearls, from 7/6. Visiting Purses, from 4/11. Boxed Stationery, from I/-. FOR MEN— Shirts, from 8/6, Dressing Gowns, from 35/-. Fancy Sox, from 3/6. Pyjamas, from 13/6. Ties, from 2/9,, Scarves, from 8/6. Silk Handkerchiefs, from 4/6. Hats, from 21/-. Travelling Slippers, with case, from 10/6. Trouuer Pressers, from "19/6. Gift Sets, comprising garters, braces, and arm bands, boxed, from 7/6. Ties, with handkerchiefs to match, from 7/6. Boxes, from 12/6. S 1 —Towelling Bathing Cape; in a variety of designs and colourings, including helio., isaxe, grey, cardinal, brown, orange S 2 Striped Towelling Bathing Coat; with long sleeves and faced collar, finished with pockets. Iri blue, with grey and gold stripes, and mauve with grey and gold stripes. Also in plain colours of gold, mauve, violet, cardinal, saxe, and China Iblue S 8 Chamois Bandeau; for wear under bathing cap. Fully protects hair an d ears S 6 - Rubber Bathing Helmet; in black, tangerine, mauve, yellow, with smart front (trimming in contrast colour 2/11. S 7 Rubber Bathing Cap; elastic around hea ct In green, black, blue, orange, mauve, trimmed with contrasting colours 3/6. I|F^l im;: 101 Smart 1/4% Ginghams Dependable quality Ginghams in very smart two and three-tone checks, rainbow plaids, and self colours. Excellent for beach frocks, garden frocks, overalls, aprons, etc. 36-38-inch. Silks—Special Friday Pricing at 5/11 y ar d> Shantungs and Crepe Phoebe in plain colours; Tub Silks in spots and neat figured designs. Excellent quality silks suitable for holiday frocks and lingerie. 32-38-inch widths. Totvels for the Beach Though stocks provide for the choosing of towels of every nature and quality, from a few pence to the largest bath size, one particularly suited for beach use is attractively striped in helio. and jade, and is serviceable and absorbent. Sizes; 23 x 44 ___ 3/3. Wrap to match above, 45 x 75 Another Fancy Beach Towel is in various checked Combinations Size 38 x 5 7, 4/6; 36 x 60, 5/11; 37 x 66, 6/11. Beach Sunshades, Oriental Sunshades of oiled papier; round or pergoda shape. In colourings of red, orange, saxe, navy, and green. With smart chubby handle or long bamboo 2/11, 3/6, 4/11, 5/11, and 7/11 each. Children's Paper Sunshades; in bright colourings Waterproof Sunshades; with cut edge, and bright coloured floral designs in red, orange, and green Bathing Apparel — You'il ivant the latest and best—Here it is. The two-piece Bathing Suit with belt is the very latest note. The example sketched is in cream, with novelty coloured stripes, navy knickers, and white .belt In fine all-wool weave. Suits, 14/6; reversible belts, 1/11 and 2/3. One-piece, all-wool Bathing Suit, ' / with skirl: attached and wing sleeves. JC..j In scarlet and white, gold and white, jade and white, navy and royal. —-S.W., 14/9; W. 14/9; 0.5., 15/6. Roslyn all-wool Bathing Suit; onepiece, with skirt attached. Plain colours with contrasting stripes. In navy, black, cardinal, royal, gold, green, vieux rose, Sizes: S.W., and W.— 13/6. All-wool Aberley Bathing: Suit; onepiece, with skirt attached. Iri vanous plain colours, inclu ding peacock, black, amd scarlet. In. sizes 34, 36, 38:, and 40 jMIMSgjjl If 11 # a QH &raaiinrani!Minigß»«m m \ MlisaadlJa The Christmas Store in Queen Street The Children Simply Must See "Piccaninny Paradise." Take them up the glittering stairway let them meet "Bimbo, the real live clown, who will show them the funny " Circus Troupe." And Christmas will not fee Christmas if they don't see all the wonderful toys. Then agaiirt, the " Parties for Children " on the Tudor Balcony: everyone knows how the dainty cookies of the Tudor Room appeal to the palates of the young folk. Reservations 2/'-. Immediate booking advised. FOR GIRLS PEDAL STRAW HATS AT Best quality straw, and each hat deftly trimmed with faille ribbon to tone, two shapes, several sizess. Cream, tuscan, and putty. First Floor. NET FROCK FLOUNCING. 42-inch width, introducing 21inch godet flare skirt effect, Flare trimmed rows of narrow VaL lace. In Paris, light ochre, bois cle rose, castor, rosewood Other widths to match: 36-inch, 10/6; 18-inch, 5/6. NEW, COLOURED DAMASK CLOTHS. Suitable for Christmas giving. In a variety of novel designs. 55 x 59-inch—ls/6. Serviettes to match, 10/9 dozen. Coloured Border Damask Cloths; pink, helio., gold, blue—s3 x 55-inch, 15/9, 18/9? 55 x 67inch, 1.9/6, 23/6. HAVE YOU SEEN THE "DESERT" SUN HELMET FOR GIRLS OF ALL AGES ? It's so new and different to anything of its kind;, and so shaped that the eyes and base of neck are effectively protected from the sun. In fast dye, plain colour fabrics, and novelty printings. Price, 6/11. In cream fujii 'siilk, 7/1 L SMART CAMBRIC OVERALLS AT 7/11. One-piece style; in fancy floral and spot design, binishedl col lair, short sleeves, patch pocket, tie at waist. Exceptional value. Ground Floor. '"JS? *?ll r ' 1111 "iir" IS? W ii "■ilriiMi

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZH19261217.2.175.1

Bibliographic details

New Zealand Herald, Volume LXIII, Issue 19513, 17 December 1926, Page 23

Word Count
1,687

Page 23 Advertisements Column 1 New Zealand Herald, Volume LXIII, Issue 19513, 17 December 1926, Page 23

Page 23 Advertisements Column 1 New Zealand Herald, Volume LXIII, Issue 19513, 17 December 1926, Page 23

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