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MOTOR MASCOTS.

Women may not liavo had very mucl to do with the actual planning and designing of tho modern molor-<:a.r, bul there is certainly at least one big indus' try which has grown out of the demand for luxury cars which has been largely fostered by motoring Eve. This is the creation of motor mascots, Hardly a ear nowadays but hcs at leu) ono of these emblems, which range from the huble woollen Felix, which costs 01115 a shiHing or two, to a marvellous statuette of Mercury, made of gold and costing as much to buy as a small light car. Women are proving very adept in carrying into effect new ideas for these mascots. The latest notion is to have a model of a favourite pet to adorn the bon'tot and keep the car and its owner safe from accidents. To this end even canaries-and parrots have been pressed into service. Cupid and Old Bill are also favourite characters for ingenious modellers. One French artist, inspired by lha Rodeo at Wembley, produced a marvellous mascot depicting a cowboy in the act ol leaping on to the horns of a steer previous to throwing the animal. Cubist designs are also popular, and storks, butterflies with folded wings, and extraordinary models of flying women, the liko of which have never lived outside fairy tales, are well to tho fore in tho more expensive (models.

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZH19250107.2.8.4

Bibliographic details

New Zealand Herald, Volume LXII, Issue 18910, 7 January 1925, Page 5

Word Count
234

MOTOR MASCOTS. New Zealand Herald, Volume LXII, Issue 18910, 7 January 1925, Page 5

MOTOR MASCOTS. New Zealand Herald, Volume LXII, Issue 18910, 7 January 1925, Page 5

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