BEEF BEFORE MUTTON.

New Zealand Herald, Volume LX, Issue 18389, 3 May 1923, Page 10

BEEF BEFORE MUTTON.

APPEAL TO CONSUMERS. HELPING THE FARMERS. fBX TELEGRAPH.OWN CORRESPONDENT.] WELLINGTON. Wednesday. The campaign which has been instituted by the New Zealand Meat Producers' Board to induce the public of New Zealand to eat more beef is backed by the soundest logic. Beef is a most nutritious animal food, and is also declared by competent authorities to; be the most economical. ' ;:■ "" ;

By purchasing at the present time householders and others will also be doing the State a national service, for, as is well known, the market abroad for this

particular line of our exports fa temporarily unremunerative. . This, how. ever, cannot last, and for that reason it is to the advantage of the community that the raising of beef . should not be allowed to be too greatly discouraged. On the other band a splendid market exists overseas for our lamb and mutton, and the greater quantity that cain be exported is all to the advantage of the Dominion. Therefore every carcase saved from local ;„ consumption means •bo many more exported and so much additional money brought to New Zealand. The local consumption of mutton runs into very high figures proportionately, and it is advisable that in this respect beef should be more extensively substituted. Householders; may think that their little additional purchase cannot greatly affect the beef market, but that is quite a mistake, for it is calculated that if every householder in the Dominion bought only one additional pound of beef per week it would amount to the consumption of 50,000 bullocks' per year. The > butchers of the Dominion are cooperating in this campaign, as will be seen from the posters and placards displayed m their shops. >