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j jU3 , , 'MLttAVS BUSK" Jajjjj' Til JC'L CI . "ALWAYS BUSY." I© ' COMMENCES [ajfl |. ! Th, JC LC 1 1S 1© * c ° mmences i ■ - _ ■ _ ____ ___ —_ _ jftm upan TOTx White Longclqth Chemises, in very dainty design, g 1 Extraordinary Bargains in : EVERYTHING REDUCED. Ladies' Millinery ¥ iM\ I I IllilxJi A\]CjL/ %J 'LsttLlL/t *cSti sa. p«., a I " ™ ; ™ ■■ ™ , Ladies' V/hita Calico KnicKers. good .stronjt | Th \rN 1 RY of our. stock of TRIMMED MIL- m_u LkJiUI "oiko^v—ulually d /6 * • M | LINERY, comprising n Rood ranee of smart Pri™ 1/11 • K tft/VuM 627i5 65M0 w-. t0 29 > The Colossal Sale is an event of particular interest to all Aucklanders, in a good h variety of JJg on >!'iSd fflriVitUriS WhK„ Longcloth | Bargain Prices, 9/11, 12/6. 15/6 19/8. that it provides the opportunity Of buying J.C.L. well-known reliable merchandise Embroidery; small sailor collar-Usually. 18/6. hogj narrow 6 h al) e-Usually. 6/6. I I ! iStfdfeMfS at Bargain Prices. The fact that EVERYTHING IS REDUCED (with the wh| „ to 'num. useful style, front trimmed with L.» | I li.ttn E a?d tt / n Lm y nd wtte. an exception of a lew listed lines) especially at a time like the present,, should trimmed ml' L '" ed ' ine ' Gold and Putty-Usually. is/6 and 14/6. convince you of the wisdom of purchasing your requirements while the Colossal colossal sail Price, s/n. coiS sale Price, 2/11. 1 1 Reduced Price, 9/11. c fl ip I, j_ nro1 j reRS ' White Voile Blouses, with deep sailor collar of WHITE LOMCCLOTH CAMISOLES, with sqijaro i Ladles' New Ready.te-Wears, with drooping brim oalc 10 ,u F 6 ' Organdie Muslin, edged with Guipure Inser- Embroidery Insertion, threaded with f I Ladies' New Ready.tt-Wears, with drooping brim jalc 10 ,u « 8 Organdie Muslin, edged with Guipure In sot- neckrof Embroidery Insertion, threaded with jS v# s aws Sla lowLlcecdE,D l Usually. 19/6 to 85/-. ' stnDcs* "'"n^Navy^Saio 11 'hoUo W and Tieux Bargaln^rlce| l / 11 10 ' 6 ' White Embroidered Voile Blouses, with sleeves DAINTY LOHCCLOTH CAMISOLES, with deep | I Colossal Sale Price, 12/6.}' pl,s"n«.aHv 59/6* VMi. Ri! ,«! i! li. „ T>« Skv Pink or and fronts hemstitched and trimmed with Embroidery yoke. V neck, and short sleeves. | i •"SMJSU'Sd VUOS'IA Reduced Price, 39/6. „ k . V# s sizes- srsnisA.® ort • ! to 37/8 Ladles' White Voile Frooks, beautifully embroi- Usually 16/6. a /n Colossal Bale Price. 15/6. JAPANESE HAND - EMBROIDERED CAMI- 8 ...n TwAßStfitf 1 nßsmroMSsftS ?« ! ' " ik fcvs^pffi»,«. »«>.«... f Rorpflin prlpM d/ 11 6/11 11, —Usually. 79/6 TO cloar at 7/11. li|,6, 15• 6. . , Tr . , , S UJ1..1 oi l n..H» «i/«rn' in small and ~ Colossal Sale Price, 49/6. ~- r Very Useful Blouses in Black Poplin, made shirt Colossal Sale Reductions in Ladles' Gotton Combinations, with V-neck, short g lia wmi. von# Frock., ».d. i,™„ -uh y . Mu Colossal Sale Seductions in •>» I ;. sStS am « SSSETsSaSt ® ***« e 29/6. 8.1. PrlC. 1/11. .)«. a/11, to »/. Bargain Price, 49/6. Usually 1(0/6 .ith Black Fibre SIIK Hose, greatly reduced on sleeves, buttoned down the front. An ideal | ! "",L c d"S: Embroideries and Laces at "ISiS, 1 »i- iSS. to ; S «: d -s&SW WJft , , s %S'l>.i». im. Colossal Sale Prices. ,„ T t I I I Colossal Sale Prices. Hats, 7/11, 8/11. to 25/. Cream Bargain Blouse Tunics, made with V neck a spiart lino for present wear-Usually ops pair. Usually. Women's. S/fi: 0.5.. 3/11. j summer wenr. Women's and OS. §a BiirU Crinoline Untrimmed Shapes, with medium- FlYlhr>niflAPlAC! T Jit Washing Cambric Blouses, in light cround. with j eet splendia lino for summer wear— sizes—Usunllv 5 6 and 5 11. E sized brims and good-fitting heads— Usually, HHlDrOiaerieS ana LatOb dl assorted s ni.es. V neck, and turned-down col- Usually. 2/9 Pair. Colossal Sale Price. 3/11. . „ „ i 5/11 and 4/11 n~l , c , r,„. lars i,« s . mall . Reduced Price, 118 pair. Ladies' Navy Cotton Swimming Suits, in Canadian | Bargain Price, 1/11. COIOSSRI Stllß PIIC6S. Colossal Sale Price, 4/11. Ladies' Black Spun Silk Hose, with lace front*: two-piece style, with Gold or White facing— 1 0 rfi«. «iiw Wathine Hfttß in other Cream Jap, Silk Blouse Tunics, made with V neck a line for present wear-Usually 4/6 pair. Usually. Women'!. 3/6: O S.. 3/11. ' Ladles Silk washing Hats, in (i/118/llto 10/6. 4S.lnch Voile Fiouncim in ft variety of cood and sylor collar: arm. collar, and front finished Colossal Sale Price, 3/11 pair. Reduced to 211; 0.5., 3,6. . | \ Sma ßeduced S to 3/11 and 4/11 each. ' designs and qualities—Usually. 2/11. 3/6. 3/11. wi|h hemstitching Blouse about /. 11 inches Ladles' Black Cotton Hose, a stronc make, ereaily Ladies' Navy Cotton Bathing Suits, one-piece | 1 il Cotlon Washing flats in a Rood variotj' of styles— 4/ft yard. below waist Usually. 29/6 and u5/•. reduced oil account of imperfect dye-Usually, skut attached. \ neck, finished with Red iac* I Cotton Washing Hats, in » Kood vanoty of styles— nnfn««al Pfiroq 1/11 2/6 and 2/11 yard. Reduced to 19/6 and 25/-. 0/9 pair. unpen*.* u ie u u«io. ings. Ltirpe size— Usually. 86. g « Bargain Wlces.' lVll,'l/11. 2/11. */ 11- R D "«.T Lee iSf"nose in U ood shades- «.«,«. Wa&Win two piece CanaI Coloured Gabardine Pull-on Hats, in Saxe. Rose smtab'o for Children s Frocks—Usually, ./9 , »%««•»«• . , ~ ,L"c® J p rie ®/6 pair 1/11 pair. dian style, made to button on the shoulder and J • Grey. Cinnamon, or Cream-Usually. 6/11 and yard. R BdUo«d to 19/0. . Price, 1/11 pair. *rnm& B s-Lsuall y , $ Colossal Sale Price. 4/11. Special Bargain in 27-Inch Organdie Flounclngs, Crep !;*° ® h^ v ß S S Vrned dowS eo'faTlioSt Ladies' Black Lace Lisle Hose, in pretty designs > "now'Ali One Price,'6/'ll.' |. 1 Untrimmed Taeel Shapes, in assorted shades and embroidered in Pink. Snxe. Hello., or Black. few 17™ hnltniis nsMllv "2/6 ' This line also.shows a big reduction on account Ladies' Jap. Silk Kimonos, handsomely Emhroi- 1 ! S ißnrmll and larte shapes- The designs are beautifulland the colours very finlß kar«ln PHce 19/6 l ' nfe »° I , r - 2/6 palr ' dered in contrasting shades. In P nk. Sky. ' 1 tk d,i "&»"*& KiVir,'?,! y.rd. dm e&s? u£W± n ft .... -b. arwr Yt ""- D ""! : I mr sx mmm iD c " ,m I, '"rs. o mX Al i»fea g, k fc°'«.y < - 0 ""'"- mA ' "'"iMrfrtpur. . W dSftLSKtf&i.i Usually. 10/6 straw., i. 8/11. 4/11. 5/11. 7/11. and 1 a,, ,/, ' tffiSSs and Georgette Models, Ladles' Coloured Lisle Hose, in Fawn. Mole, " tier, or Brown Beautifully embroideredl in g: m 1018 "- ***** -■— syn as..-»■ ««• «* - . 1 Ladles' Pedal Straw Untrimmed snap... in RemnailtS M Reduced to 49/6, 69/#, 75/-. .kM .1.1.. rehablc> make.for present wear- Ladies' Cotton CMP. Dressing Jackets, in dainty S , K Wm.roM HAlio Burnt and Cream— uumuauw Mercerised Lawn Blouses, in' smart shirt styles. Bargain Price, 2/9 pair. •»«"'" u in Vipux Rose Brown Sky. I I 17/6 and 22/6 " ' The season's accumulation, of odd lenth.. in 11 ™ ,lar flnd small reV " : small 61Ze8 ~ l for La tiTumi d sea\on. 1 ' 7 ' V " 7 Na J y ' Selio - srey> or S/il • 6 ' 6 - ' if Reduced to 9/11. Embroideries «nd Laces, marked at very temptins Colossal Sale Price, 3/11. Colossal Sale Price. 1/11 pair. an Colossal Sale Prices, 5/6. 5/11. and 7/11. I ! 5 Ladies' Frocks at prices much P rlces ~,t Dainty Blouses in White Voile, trimmed with Ladies' Plain White Cotton Hose, in * very strong n o p«iinc in Mmi'c I' Ladies Frocks at prices mucn 2in to 3Jin wide—Usually, s!d, 6}d. BJd, IOJd, A large variety—Usually. insertion: low necks. make-Usually, 1/6 pair, 1/3 pair. COIOSSaI Sale BargaillS 111 I*l6ll Sl' j l 2in to 3}in wide—Usually, s!d, 6}d. 8)d, 10jd, variety—Usually. 8/11. Colossal Sale Price, 1/3 pair. LOIOSScII Oaie DRrgcHIlS 111 luoil S | below usual 17 'Now, 3Jd. y 4ld,' Sid, 81d, 10! d, 11! d yard. cream mouses plainly tailored, with V RanynitlQ ITI lariiflQ' ITnHftr Mercery. 1; | . . _ , ... mil 8.8. Torchon Laces, Jin to liin wide, strong auali- necks, and turned-down collar pointed in Dalgallia lit iJaUIOO UuUOl" a. White Rivenna Frocks, with Magya s . ties and attractive designs—Usually, 3Jd 4Jd. front; pockets to finish—Usual prices. 9/11 and -i^i.l,'Men's Knitted Ties in Artificial Silk. Plain or || collar, turned-back .cuffs:.waist fimshed wiin 5Jd, 7{d. 9!d. 10id. 1/-. and 1./2 yard. 10/11. ' ClOtnillg Fancy designs Assorted colours-Usually, 1/6 I 1 | tabbed belt; skirt nicely flared-Usuaiiy. 17/b. Reduced to 21d, 3id, 4id, 6d. 7jd, Bd, 91d, Colossal Sale Prices. 8/11 and 9/11. ° ea C i ' | Colossal Sale Price, 9/11. and IOJd yard. Cream Jap. Silk Shirt Blouses, smartly cut, with Ladies' Strong Whit# Calico Nightdresses with Colossal Sale Price, 1/- each ~ |: i (A few only) Lad es rroons in *v i i* Shadow Laces, in Whito or Cream, very dainty \ neck, square collar, and inset sleeves— square yoke of Embroidery and Insertion. Long Men's Tussore Silk Ties, wide > end., with neat i. | Voile; bodice has embroidered i . patterns, widths ranging from 1} to 7 inches Usually, 9/11, 10/11, 12/11. sleeves edged with Embroidery to match— Brown figure. An ideal holiday Usually. S i shoulder, and roll collar of White voue wun tJsually. 3}d. 41d. 6Jd. B}d. 10»d. and 1/- yard. „ »Reduced to 8/11, 9/11. 11/9. . ally, 5/11. °/6 each. P ' ! Guipure Medallion: full skirt, with two largo g a)( p rCBSj jld. 3id, 4Jd, 51d, and Cream Jap. Silk Shirt Blouses, with V neik. Reduced Price, 4/11. Bargain Price, 1'- each. li I I tucks—Usually, 25/-. 6d yard, turned-down round collar fastening in front to Dainty Calico H ghtdresses, with V yoke of Em- Men's Navy and White' Spot Foulard Silk Ties, S,\ „ Bargain Prices, 9/11. , _1 17.inch Organdie Flouncngs, in pretty shadow a smartly cut rever, with large Pearl buttons— broidery and Beading. Long sleeves, finished wide end. Large spots only—Usually. 1/11 each K Ladies' Orgando Muslin Frocks, m Pink Blue. 17 effects— 2/ll yar l UtoHy. 9/il 0/11 12/ 11 with Embroidery Usually. 7/11. Colossal Sale Price, 1/- each. . , , [' „ Helio., or Biscuit; full skirt, with hem-stitched Reduced Price, 1 /11 yard. „, , Colossal Sale Prices, 8/11,, 9/11, 11/9, / Colossal Sale Price, 6/11. Men's Wide-end Silk Ties, in assorted regimental Si a tucks; bodice has sQuare neck with hem- rTinelnJr on suner Plain Crepe de Chine Blouses, wi h V necks and White Calico Nightdresses, with V neck of Embroi- colours. Good quality-Usualiy. 1/11 each. g stitched tuck to match; Back Velvet bow at 2Mnch FWuncings l , R d v es 'f, ns - on 6UDer deep sailor collar., nicely tucked and hem- dery Insertion, Tucks, and Beading. Insertion Reduced to 1/- each. , . . |, neck—Usually. 29/6 and 32/6. auality Voile—Usuauv 9/11 varrt 8 ,cl ? Q : 10 " 4 and arms finished with hem- to match across yoke and on sleeves—Usually, Men's Wide-end Silk Ties, in assorted colourings # Colossal sale Price, 15/6. . , n , J . „ , Colossal Sale Price. 2/11 yarn. stitching; in Ivory. Pink, or Sky-Usually, 29/6 9/11. and designs-Usually. 1/11 each. I. Black and White Voile Frock#, with floral design. Camisole Embroideries, in a splendid variety of Colossal Sale Price. 25/-. , Bargain Price, 8/11. Colossal Sale Price, 1/- each. S, ' with Raglan sleeves, shaped cuffs, hem-stitched pretty designs; exceptional values—Usually, . Heavy Ouallty Crepe de Chine Blouses, with inset Ladles' White Longcloth Combinations, with Wide-end Silk Ties, in smart patterns and good E 1 I sailor collar; full skirt, with patch pockets and 1/3.. 1/9. -/3. 2/0,2/11. 3/11. 4/1 yard. sleeves, square or round collar, nicely hem- square neck, trimmed with Embroidery and shades—Usually. 2/6 each. 0 1 5 swathed Usually. 32/6. Sale Prices, 1/, 1/3. 1/4}. 1/9, 2/2, 2/3, 3/3. stitched round edge and down front of Blouse: . Lace Insertions. Beading, and edging knee Bargain Price, 1/6 each. ?j j Reduced to 15/6. 3/9 yard, , in Rose or Sky—Usually. 32/6. trimmed to match. Open shape Usually. 6/11. Men's Black and White Check Wide-end Silk Ties, a I Mole Voile Frocks, with round neck and sailor Reduced Price, 25/-. ~ Colossal Sale Price, 5/11. reliable qualify. Large checks only—Usually, | 5 collar at back; full gathered skirt, and fancy ITII . • _1 1 , Crops de Chine Blouses, in a good variety of White Longcioth Combinations, designed with 2/6 each. _ . _ . ft E pointed pockets—Usually, 35/-. oDiaFt bIOUS6S DPIC6U IOW 10 dainty shades, designed with V neck, turned- V neck lof Embroidery. Insertion, and wide Colossal Sale .Price, 1/11 each. a, j Colossal Salo Price, 19/6._ " down collar; front finished with large buttons— Beading threaded with Ribbon. Knee finished Men's Navy and White Soot Foulard Silk Bows, a: I Smart Voile Frocks, in Nattier, Molo. Brown. , PIAAP Usunlly. 22/6. ' with Insertion and Embroidery, Open shape. with band. The correct bow for single collars— a 1 ' or Burgundy, in pretty floral design; bodice viuai -.Colossal Sale Price. 19/8. —Usually. 11/9. Usually, l/- each. aj 1 has inset sleeves, round neck, with sauor • . Daintily Designed White Voile Blouses; trimmed Reduced Price, 8/11. Reduced to 9d each. . SI. I collar at back, trimmed with bands of silk and Ladles' Embroidered Lawn Blouses, with V neck, down front with Irish Embroidery and Val. Ladles' Strong White Calico Chemises with V- Men's Khaki Cotton Matting Collars, with Mer- |1 1 cable stitching; full skirt, gathered on to hip and turned-down collar. Small sizes only— Insertion; V-shaped neck with roll collar— neck trimmed-with Embroidery and Insertion, cerised effect. Sizes 14 to 161 inch—Usually'. 10d | : 2 yoke—Usually. 69/6. Usually. 3/6. Usujl price, 10/6. \ and finished with bow—Usually. 4/11. each. . „ g . I J C9lossal Sale Price, 39/8. Colossal Sale Price, 2/11, Bargain Price. 7/11, Reduced Price, 3/11. Colossal Sale Price, 3 for 1/3, 1, IE ' pointed pockets—Usually, MM oHiart IjIOUSGS DIIC6U 10W 10 dainty shades, designed [ V neck, turned- V neckiof Auckland's Leading Drapers, a, S Colossal Sale Price, 19/6.. " down collar; front finished with largo buttons— Beading threaded with Ribbon. Knee finished Men's Navy and White Ssot Foulard Silk Bovs, a H Smart Voile Frocks, in Nattier. Mole. Brown. , PlAJir Usunllv. 22/6. 1 with Insertion and Embroidery, Open shape with band. The correct bow for single collars— gji a or Burgundy, in pretty floral design; bodice woai Colossal Sale Price. 19/8. —Usually, 11/9. Usually. II- each. 9| 9 has inset sleeves, round neck, with sailor Daintily Designed White Voile Blouses, trimmed Reduced Price, 8/11. Reduced to 9d each. .... c S collar at back, trimmed with bands of silk and Ladies' Embroidered Lawn Blouses, with v neck. down front with Irish Embroidery and Val. Ladies' Strong White Calico Chemises with V- Men's Khaki Cotton Matting Collars, with Mer- a ! cable stitching: full skirt, gathered on to hip and turned-down collar. Small sizes only— Insertion: V-shaped neck with roll collar— neck trimmed-with Embroidery and Insertion, cerised effect. Sizes 14 to 16J inch—Usually. 10d | j voke— Usually, 69/6. Usually, 3/6. UsuM price, 10/6. V and finished with bow—Usually. 4/11. each. j - Colossal Sale Price, 39/0. Colossal Sale Price, 2/11, Bargain Price, 7/11. Reducod Price, 3/11. Colosiial Sale Price, 3 for 1/3. | IO H M f lID T I T Auckland's Leading Drapers, 11 J ftlv/111l VvU 1\ i , L I JLr The J.C.L. Queen Street. |j

— ■ . —— at " L "—'—— 1 e s >I _ i 111 Enjoy your verandah | B 3 j I during the hot months II 1 of Summer 2 f | L 1 - < . . ' | These new Ventilating Shades enable any porch or verandah | 1 to be transformed into a cool, comfortable room that will be apg ✓ , J | 1 -// predated by every member of the homo. 5 I C ~ SDEBajr gh I ' 'Real ventilation is the secret of Aerolux shades, for on the a hottest days they reduce the temperature 10 degrees. | The openings are sufficiently wide to permit vision from within, | yet afford perfect seclusion. I Aerolux shades add to the appearance of the home, and are 1 the best and most economical tjiat you can buy. I Obtainable in Brown or Green, 7ft 6in deep. 5 » | Widths 3ft 6in 4ft 6ft Bft 10ft 12ft I , Prices 12/6 17/6 22/6 29/6 35/6 49/6 tz S3 ' =3 St | 5 5 I Sole Auckland Agents for Aerolux Shades 1 Queen Street. |* » > •1 -~1 jyjimiiiiiMiiiiiiiMiiiroi^^^ I

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New Zealand Herald, Volume LV, Issue 16761, 30 January 1918, Page 9

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2,627

Page 9 Advertisements Column 2 New Zealand Herald, Volume LV, Issue 16761, 30 January 1918, Page 9

Page 9 Advertisements Column 2 New Zealand Herald, Volume LV, Issue 16761, 30 January 1918, Page 9