SPECIAL EASTER ATTRACTIONS.

New Zealand Herald, Volume LIII, Issue 16205, 15 April 1916, Page 4

SPECIAL EASTER ATTRACTIONS.

AT THE N.2. CLOTHING FACTORY.

Whatever effect tho war may have had in curtailing business expansion, there is one firm that has sufficient faith in this town's well-being and the future of trade to embark on a progressive policy .', with regard to public requirements in mercery and : clothing generally. The New Zealand Clothmg Factory is now under entirely new management, and the policy inaugurated is reflected in tho splendid new stock of goods.tastefully displayed in the firm's fine show windows in Queen Street. Their recent clearance sale was marked by extensive patronage from all classes, and the volume of business, despite war times, far exceeded any record to tho credit of this enterprising and patriotic firm.

Several reasons make for success in a clothing store, A large, varied and reliable stock of goods, affording a wide latitude in the matter of selection—prompt anil courteous store service— lastly, and perhaps most important, the high quality of the goods sold and tho low prices at which they aro vended. There are grades in merchandise to meet the spending power of all classes, but the H.B. realise it is essential that each grade should bo represented by tho highest possible quality. Few firms aro in the happy position of being able to claim as tho H.B. can that they pioneered the development of New Zealand industry, and steadfastly pushed the sale of Dominion manufactured gooda, and have therefore proved thoroughly patriotic in both theory and practice. Thoso of the public who realise the solid value of such goods will find them well represented in tho H.B. Store. To put the matter succinctly the clothing requirements of men and boys, whatever they may be, can be best satisfied by a ( visit to the we'dlighted, commodious, and beautiiuliyappointed store dirH.ng Easter week. Special mention must bo made of the boot and shoe department,, and in this connection there is something of unusual interest to ladies. A magnificent display is being made of ladies' patent boots withgabardine tops, both in button and lace styles. Another feature is a very fine buck toe boot with patent piping, .. which is a fashionable creation likely to enchant all well-dressed ladies. A wonderful line of glace Derby shoes are selling at 10s 6d. In men's'boots, the H.B. are pleased to announce that they are selling exceedingly well-made footwear in latest styles at prices ranging from 19s 6d to 22s 6d per pair, surprising value now that war prices prevail. But the best evidence of tho allround valuo offered in this department lies in the fact that splendid Bluchers are being sold for 7s lid and fine shooters for 12s 6d.

Now that winter is close at hand, warm underclothing must bo purchased, and here again tho H.B. can offer the finest woollen garments at prices which will ensure big business. In overcoats there are styles and patterns to suit the most fastidious tastes, well cut and well finished in every detail. Tho reputation the firm holds for smart, ready-to-wear suits will be fully maintained in the splendid stock now carried in a full range of fashionable suitings. Those in search of a smart hat at reasonable cost would do well to look over the hat department. A lino of men's black flexible felts at from 5s 6d to 103 6d, and the smartest shapes in lounges in all the newest colours, from 4s 6d to 12s 6d, aro well worth inspection. A feature of the hat department, by the way, is.that it is entirely private, which is an essential point for customers when choosing a hat nowadays. Special mention must U made of an Easter offering in rcady-to:mearure suits. Over 300 suit lengths were secured at a very low figure some time ago, and a well-cut and stylish suit, correctly-fitted may bo purchased for 69s 6d with an extra pair of trousers thrown in- One closing item—best "pure wool three-quarter blankets are only 29s 6d at the H.B.

A. E. FROST'S DRAPERY, NEWMARKET. The business so long and succcssfuly conducted by Mr. Sneddon at the corner of Khybcr Pass Road and Broadway, Newmarket, in now owned by Mr. A. E. Frost, a smart young business man with ideas of his own. The site occupied by the establishment is an ideal one, for, situated close to an important tram-stop and right in the heart of the traffic, the shop is bound to attract attention. Just now, in common with other soft goods men, Mr. Frost is making a display of new season's goods designed for autumn and winter wear, and, in addition to this, ho is holding what ho calls a "great white winter sale." This clearance of sheetings, calicoes, damasks, underwear, aprons, embroideries, neckwear, etc., at reduced prices, commenced more than a week ago; and was to have concluded before this, but owing to the success attending it, it has been decided to continue it for a few days longer. The ladies are ever on the alert for bargains, and certainly they will find plenty at this sale. Visitors to Frost's will find, in addition to the attractions already referred to., a special display of new and fashionable millinery, including some remarkably smart black velvet ready-to-wear hats, and tarns, untrimmed felts," etc., all of them in the very latest shapes and styles. The now shipments also include a lot of ladies' raincoats with belts which are certainly moderately priced at 25s fid, and a nice selection of tweed coats in fashionable shapes and colours from 22s 6d, also a special line of raincoats 'for little girls from 153 lid each. The numerous " bread and butter" (or household) lines were secured by Mr. Frost before the war sent prices up with a bound, and ho is giving his patrons the full benefit of his good fortune in getting hold of theso indispensables. Ladies' underwear forms a special feature at Frost's, and he is also well-known for his men's underwear, tennis and other shirts, men's hose, and handkerchiefs. As the proprietor of this business has had twenty years' experience of the trade, and plenty of opportunities of finding out what the public wants in his line ho will doubtless make a solid success of his new venture.

HOLIDAYING WITH A KODAK. Thousands of people will go holidaymaking this Eastertide. There will be many happy gatherings of friends and families at the sea-side. Camping parties will seek the bush and the mountain range. Tourists will visit the various health resorts and other places of interest in our richly-favoured country. Tho lover of the sea will exploro the sunlit bays of Auckland's beautiful coastlino in yacht and sailing-boat. Leisure, relaxation, change of environment, and above all, the soothing influence of Xaturo in her ever-varying moods, will act like a tonic to body and spirit.

Overcrowded memory cannot conjure each pleasant recollection clearly and distinctly enough to satisfy our longing to live that holiday over again. But with a Kodak camera tho most interesting scenes and incidents can be perpetuated. Photography is simplicity itself with a Kodak; it gives tho amateur the confidence and success which only attended the old-time professional. There is nothing to learn. The button is pressed and tho infalliblo Kodak does the rest. Should the Kodaker not be in-1 clined to finish his snapshots, he can entrust them to Suckling's Printing and Developing Department and can rely on the best results in a minimum of time.

At the end of the holiday each Kodak owner has a faithful record of each 'joyfilled day. To look at the photographsnext year, or a- quarter of a century honce will bring back tho happy Eastertide of 1916 a big year in our history—more vividly than anything else could possibly do. There aro Kodaks to suit all purses and all requirements, and they can : be, purchased to the best advantage at Suck-' ling's Camera Shop, in Queen Street— Between the Movies, Everybody's and the Queen's.. _•_._,