Page 10 Advertisements Column 1

New Zealand Herald, Volume LI, Issue 15519, 29 January 1914, Page 10

SOME IMPORTANT LENS FACTS. MODEEN tpvo™ ... smmwß WUJJEKN LENSES AND SUPERIOR If you are a wearer of glasses, or ever WORKMANSHIP. expect- to bo (and we may say that that, „ .' K tonic" lenses are an entirely differ, lime comes to all, inevitably), you should surface^rp'"' , Th « dee P curve toric post yourself regarding the newest in,- torik" rod V c . e onr "«£» provements in tins line. We would like special glass, and expeTgrindeTf to tell you somo plain truths about lenses 18 ""possible to grind a number of Yen that you really ought to know. It is just n" ""tomatic machines, as is done with fair to yourself to be informed. When duce°co-t to' "5 ( ontor lenses to prothe time comes that you are forced to get the best quality n t, '" les as much as glasses, you may be'quite ignorant as to WhonVe Sto " Krvnto - "Zl what is really tho proper kind for you to r ar ®. rea % studying the highest branchTf have, and, of course, you depend on the ri £' B< : le '' ce - , preparing the two man you consult regarding this vital mat- for n,„ i 8 & —crown and flint ter. In your ignorance about glasses, you itself, about' i" the '*** consent to have just what he suggests— necessary. In fusing, each CZ'S perhaps the ordinary style of spectacles "8 watched with more care than the house or eye-glasses with flat lenses. Probably £? , watcl,ea her cakes, and these rough no others are suggested to you. and you dozen of' °fj, mUCh , to prepare 38 ' x have no choice between the best and less After that wo haL t enses efe " ed to. than the best, and are finally fitted with both sides'of tTio rough Ck a pair of old-fashioned, flat lenses, which '° t ' ,<3 required sight, involving ten dif certainly may help, but which are by no , ven *' P roc l esses ' and these have then to be means perfect. cu t an " the edges ground and finished, Tho ordinary optician sells this kind, may 'bl?' ® d ° frarnelosss , M the case because it is easily supplied, and shows a much larger percentage of profit than the " KEVPIO ," '• FIAT TENSED better-class lenses. f li-un om. .. J heref ?'?' a single finished pair of TT7W Ripir rr t t TTr>n Kryptok" lenses costs as much at least, THE REAL VALUES OP GLASSES as , , a gross pair of cheap, flat lenses, for COMPARED. which people are accustomed to pay so much, comparatively speaking. leople who have been accustomed to As far as profit to ourselves is conpaying 15s for a pair of glasses in a gold- eenlod ' if we could sell a gross pairs of tho filled mounting, seem to think it iinpos- lea '' lenses at the price usually charged, sible to pay double the price, and "et eood !L,?u'" V ° f "K^T^ B " we sell, wo vi tun Tim mi i i 0 0 should soon be in a position to retire from value. The man who „ used to wearing business, tho percentage of profit beinK c cap, ready -made glasses at 2s 6d per very Large, but wo prefer to maintain our pair, of course, thinks that £3 for a pair Eamo . f ? r doing absolutely the best work, of glasses is bare-faced robbery. tor lv 'S to the people of Auckland the We would like to make it perfectly 111? » H'? 1 opt ! cal science clear that there is a tremendous difference knowing, 'by"ho work* that wf wI in the cost of production of the different have justified our existence as optica] classes of lenses, and that, even at tho Bec>a.ljslshigher prices, the best lenses are undoubt- , M admitted, throughout New Zeaedly the cheapest, and yield a much „!"«/ m opt,c . al or 's' Auckland is tea smaller percentage of nrofit tn th 11 , a ' JOa< l °f tbe other citifcs, thufd percentage of profit to tHe Seller '" it 18 readily granted by the best optS than do the very cheapest that aro sold 111113 m Auckland that this foremost place by hardware and fancy-goods stores. In we llold . ere , is entirely due to our perthe large factories at Home, thousands of S persistent effort to produce the best lenses are being ground on a number of *1 i"m T * istent aim to educate ESTLTfT-."? b i ?' m i ' eu "t p K-«,d h " power, and finished to standard curves, cidentally, the very best value procurable and standard sizes. Different qualities of iu glasses. glass are used, and the whole thing is j———— turned out so cheaply by this method, that the ordinary, ready-made lenses can be SAMUEL BARRY, procured in low qualities at a few pence n .. . p a dozen pairs. It is this kind of ready- Optical Specialist, iuSr::u 290Queenstreet * Auckland lenses." ,

Medical. mmm W*4 That cough strains^ fme it injures the delicate m * _ m,, membranes of throat and M TH« I KM. Ure it B?K*tagton"m% W a "'«» Moss will relieve and s;et~_ _ VBS you right again. Best for chilAm dren and adults, Bonnington's contains no dangerous drugs. V Refuse Imitations and sub- » V stitutea—insist on the genuine 'J IRishmosS 0 v<ao '— ' ■ — Merchandise. A sharp blade ( and the means I. of keeping it sharp. No safety razor can offer you more, and no other safety razor dues ■ offer you as much— because the Auto Strop is the only razor that ■ strops itself. The tenth shave is as good as the first, and the twentieth as good as the tenth. With other safety razors you must throw away the blades when dull. The Auto Strop saves its cost in 12 months in blade economy alone and always gives p**Ccct shaves. Razor set as illustrated, consisting of silver-plated razor, special strop, and 12 lancet steel JA "Valet" blade*. •>{• / fat leather case '«/ " m m KNOW TOO § MUCH ABOUT TEA jjljk to accept anyone else's word that it's well (m WE BLENI| OUR OWN % K We now how easily a I ' faulty packing destroys a 1 ¥ WE OWN J | On every Order which .fe BS leaves this Store, we slake a|a © two things— KEPU- ,^3 K- TATION AND YOUR /tj m. FUTURE ORDER. iHw JOHN EARLE & CO., =>'? ;.,f Specialists, -£g Queen |MAY?am sd^p B " FOR HOME pveinq^ | i ores ALL COLOURS I ■ , AND WILL NOT FADE, i