Page 3 Advertisements Column 2

New Zealander, Volume XXI, Issue 2263, 1 November 1864, Page 3

PROSPECTUS OF A NEW WEEKLY NEWSPAPER. ON Saturday, the Ist of October, will be published the first number of a new weekly journal, to be entitled “The Australasian,” with which will be incorporated the Weekly Argus, the Yeoman , and the Examiner. In making this announcement, the of the above-mentioned journals deem it their duty to slate briefly the reasons which have led to the amalgamation of three periodicals receiving so gratifying a measure of public approbation and support. Each of the three journals has, in its particular sphere, enjoyed a large amount of encouragement, and each has endeavored to repay its readers by sparing no exertion to deserve their patronage. While the Examiner has addressed itself chiefly to the literary public, and the Yeoman has pursued, with ever-increasing success, the developementof the material resources of the colony, the Weekly Argus has comprts'ted into its ample columns all the varied political and social intelligence of the day. A large portion, however, of the matter contained in each of these journals has been common to all ; and it is mainly with reference to this objectionable feature that the present change has been decided upon. The pro prietors consider that the lime has arrived when the public objects for which the Weekly Argus, (he Yeoman, and the Examiner wore successively commenced, can be best served by the issue of a single journal, which shall preserve and extend the distinctive utilities of either publication, and by their union insure a wider collective sphere of action than they could separately enjoy. It is thought, moreover, that in this way a great waste of power will be avoided, and a concentration of ability and energy be secured which could not otherwise be made available.

The primary object, therefore, of “The Australasian” will be the combination and extension of all the leading characteristics of the three journals it is abo-t to supersede. But the new paper will by no means confine itself within the limits prescribed to those journals. It is intended to meet the requirements of an Australian as well as a purely Victorian public, and at the same time to embody, in an extended form, that special information which, in a new country, is being continually put into requisition. It. is designed to place the reader in possession of everything of principal interest going on, not only in Australia, but in the world beyond, and especially o afford a repertory of such facts as each colonist may require for the successful prosecution of his peculiar employment. Australia, it is believed, requires a paper written for all Australians. The interests of the several colonics, though divided by provincial jealousies, are in reality so closely united that they demand—not as a literary luxury, but as a practical necessity—a means of communication in which the requirements of all may be impartially represented. Such a journal ‘ The Australasian ” proposes to itself to be. Owned and written in Victoria, it will naturally comprise a large proportion of Victorian topics, hut otherwise it will devote as much attentions the interests of the other Australian colodes, including New Zealand, as the sources of information at the command of its conductors may render possible. The new journal will contain 16 pages of the full size of The Argus, and will thus be the largest newspaper in Australia. By combining, in the manner described, every source of interest and utility, the proprietors look to the production of an organ unique in its kind, exceeding any colonial publication in the completeness of its arrangements as well as in its wide and exhaustive range. In fact, no exertion and no expense will be spared to make “ The Australasian the best family newspaper in Australia. The comments of “ The Australasian ”on the political and other topics of the day will be original, the new journal stepping in this respect beyond the province of the Weekly Argus. In its views of public affairs it will he liberal, independent, and decided ; but its remarks will always be confined within the hounds of moderation. Communities enjoying the most liberal constitutions in the world can wish for no more than the truth freely enunciated, without ulterior object of any kind, without exaggeration, and without violence.

The space rendered available by the great size of “ The Anstralasian” will admit of the news of the city and the country, boroughs generally being given at greater length,"and with more variety, than has hitherto been the case ; tvhile the approaching elections, and subsequent proceedings of Parliament, will be faithfully recorded. It will be a primary object to embody in the columns of the new journal the latest, and most accurate commercial intelbgence. Everything that may he deemed of importance to the importer, the manufacturer, and the capitalist, will recei'e careful attention. Mining matters will have special care bestowed upon them : and it is hoped that in the commercial columns of “ The Australasian,’’ residents on the gold-fields, as tvcll ns city holders of shares, will find from time to time ! original information of interest and value. Sales of stations and live stock, and of wool, both in the London and colonial markets, will also be duly recorded.

A considerable share of attention will be given to literary criticism, and the record uf scientific facts, while pains will be taken to place the reader, remote though he may be, from centres of population, in possession of some knowledge of the best works of the day. Nor will music and the drama be denied their fair measure of space. A principal aim of the “The Australasian 99 will he to foster, by every legitimate means, the material progress of this great colony. TVdth this object in view, the distinctive character of the Yeoman will be continued and considerably extended, and the information upon farming, horticulture, the introduction of new industries, and the acclimatisation of plants and animals, will be greatly increased. The sports of the field will he noticed at greater length than heretofore. Attention will be given to the proceedings of the Volunteer force and their matches, both in town and country. On the opening of the cricketing season, this truly national game is likely to be pursued with more than ord niry enthusiasm, and ample space will be afforded for a full and complete record of the principal matches of the various clubs. Racing, boating, fishing, yachting, and other manly sports, will be carefully watched and fostered. As the arrangements become more perfected, various other features will be introduced, which need not be further particularised at present. Iu short, whatever tends to increase the varieties of of employment in these colonics —whatever helps to improve i>s reputation abroad —whatever assists in making the land more desirable to the settler —whatever aids in the improvement of the physical, social, and moral condition of the people—will have the cordial support and encouragement of “tub Australasian.” ... For transmission by residents in the colonies to their friends in England, “ the Australasian ” will he admirably adapted. A month’s issue of the new journal will be gladly welcomed by that large class of home readers, who require fuller information than can be given in the summaries published on the departure of each mail, hut who have no time (or the perusal of a complete file of a daily newspaper. Commencing with the combined circulation of the three papers now' to be amalgamated, the new journal will rank second to none in the colonies as an eligible medium for advertisements of every kind. The Country Edition of “ The Australasian ’’ will be published on Thursday, in time for the mid-day mails, and the second or Town Edition, for early delivery every Saturday morning. The subscription will 6s. 6d. per quarter if paid in advance; or, including postage, 7s. 6d. per quarter. Single copies, 6d. each. Subscriptions and advertisements for the new paper will be received by the town, suburban, and country agents of The Aryus, and at the office, 76 Collins-street cast. Letters to be addressed to the General Manager of The Argus. Melbourne, Bth September.

STEVENS’ PATENT BREAD MACHINERY COMPANY (Limited) Duly Registered under the Joint Stock Companies Limited Liability Acts. Capital, £60,000, in shares of £2 each. It is espec'ed that only one-half will be required to be called up. Deposit, on application, ss. per share, and a further deposit of 10s. on allotment If after calls are found desirable they will not exceed ss. per share and at least three months to intervene between each such successive call, if no allotment is made, all deposits will be returned in full’; and where allotment is made each shareholder’s liability is strictly confined to the amount of his shares. Directors: Francis Lascelles, I sq., Chairman, Dak-hill-park Hampstead, N W., late Civil Service, India: William Robert Anketell, Esq,, Harrow, Middlesex ; Lemon Hart, Esq. ; (Lemon Hart, & Son), 42, Trinity-square, Tower-hill, E. C.; Arthur Hill Hassall, Esq., M. D., 74, Wimpole-street, VV.; Benjamin Henderson, Esq., 1, Spencervillas, West-hill-road, Wandsworth ; John H. Pepper, Esq., Morton House. Kilbnrn Priorv, W., Hon., Director, Polytechnic ; Wilbraham Taylor, Esq , 1, RoVrt-street, A-’elphi; Ebenezer Stevens, Esq. (Patentee), 5, Sebright-place, Hackney, N. E. Bankers :—Messrs. Robarts, Lubbock, & Co., 11 Mansion-house-street, E. C. Solicitors :—Messrs. Gosling & Girdleson, 18, Newstreet, Spring-gardens, S.W. ; Brokers :—Messrs. Crossley Brothers, 30, Cornhill, K. C. ; Messrs. Field, Sen, and Wood, 9, Warnford-conrt, E, i C.