Page 8 Advertisements Column 3

Nelson Evening Mail, Volume XLVIII, Issue XLVIII, 10 July 1915, Page 8

ATaT —"The histh'ry av this year will have to be wrote by the he can rezrimber-what he cut out."

Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing . prices or reducing his quality. He has to follow one course or the other- —there's .no escape-rfor the wholesale: cost of fine tea in Eastern.markets.has increased over "2lii\. per lb. since August last.' -The main reason for this rise has ; been Ihe greatly increased demand—and the fact that tea production cannot materially increase for at least five years. Take "for instance the enormous quantity of tea required for the ; menin: the. trenches arid on active service. It is readily seen why tea has been selected as the soldiers' bever-age-—it is easily transported—-|s quickly and readily prepared any-where-i-and above all it is invaluable for its invigorating and stinuilatinji qualities. With the exception of 3 million Britishers, but few of the 25 millionmen under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?— that to-day fine tea costs the packer in New-Zealand on the- average 2id.;to v 3d. IpeV lb!. mpre v than in AugustVlast.Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into 'tea drinkers by the Vodka prohibition : -~ add a score of minor causes and you will see why the increase had tocdme. Therefore, too; you will see that, any tea gi vi ng value for the money cannot be sold at the same! price as iri August last. It simply can't be of course, the price originally charged was absolutely excessive; If a fair price and good Value was formerly given, the packer is how faced with a loss on every packet. There's no escape from the facts—either prices have to be increased—or, asan alternative, quality and value must be reduced by the admixture of cheaper, inferior,.less healthful teas. - The "Amber Tips" Proprietors are determined that, in their case, this alternative will never be taken: ■ "Amber Tips"remarkable rise in a few i years from an unknown brand to by far the largest selling tea in New Zealand—the largest sell inir tea in the world in proportion to population—is due to its quality and remarkable value. The same wondei"f ul value will still be given—nothing, but the finest teas will be used, but to do so the price has to be increased. We .are convinced that most homes in New Zealand would rather pay 2d. per lb. more and get the finest the old price and, get an inferior article —with an admixture of poorer teas, less healthful alike to nerveaand digestion. Forget quality and heaHhfulness—conoint of economy—there too "Amber i'ips" leads, for every pound will give more cups—and at a less price per cup. —cup for cup, there's no cheaper tea. - Therefore even at the hew prices Amber Tips is still the cheapest—you get ; better tea—more delicious flavour—finer | fragrance—while, as the Lancet investii gataon showed, your health will benefit. ' Surely because of a penny extra, per half lb. packet you will nofcdeprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that Amber Tips i is a tea that nothing else could equal. I Do they still want value and quality ? "We believe they-do—we know it. ya !' .l/ 10-,,2/-, 2/2 p«r lb. The only tea that has to increase its pricat — the foregoing will lell you why.