HOLLYWOOD Beauty SECRETS

Manawatu Times, Volume 66, Issue 266, 8 November 1941, Page 4

HOLLYWOOD Beauty SECRETS

by MAX FACTOR, JR.

CONSISTENCY MAKES FOR BEAUTY A constant degree of personal appearance glamour can’t be commanded bv occasional hit-and-miss grooming practices. Consistency and regularity, in every department of grooming, are completely essential to the Steady apparency of feminine good looks. Hollywood Stars This fact can be broadly illustrated by pointing out that when you view ft motion picture and seo Maureen O ’Sullivan, Mary Astor, Virginia Bruce—or any other screen star—these glamorous women are always completely and perfectly turned out, in every picture in which they appear. You never see them well-groomed in one film, and then, a few weeks later, badly in another. | This same consistency should be apparent in your own private life appearances and beauty-furthering prac- 1 tices. J Feminine Figures You can’t for instance, expect to regain a lost beauty of figure by conscientiously exercising and dieting for cne or two days, and then failing to follow through on either of these figurecontrolling courses for several days or I weeks. The longer your figure has been neglected, the longer it takes to restore it to perfection, and all of the corrective steps taken should be pursued steadily until the desired goal has been reached. Spasmodic bursts of diet and exercise seldom, if ever, restore figure beauty. j Beautiful Hair Nor is brushing the hair vigorously and thoroughly, but only very occasionally, of much value in restoring vigor j and luster to feminine tresses. Hair brushing, in order to be a completely effective practice, must be a regular treatment, faithfully performed ©very night. Having short hair is no excuse for omitting this nightly brushing. Regular brushing is beneficial to the health of beauty of any length of I

hair. The principle of consistency and regularity should be applied to every detail of make-up, hair-do, and costuming. Tf your friends and members of your family see you beautifully made-up one day, and are then able to observe that jyou are carelessly, or not at all, made--up the next, the impression conveyed to them will not be one which is favourable to you. Recollections I All who view your widely contrasting appearances will recall the unbeautified ones much more frequently and vividly than they will your glamorous ones. This is equally true of hair-dos. Don’t do your hair up attractively at such infrequent intervals that this achievement is the cause of surprised I

FAMOUS MAKE-UP ADVISOR TO THE SCREEN STARS

comment. If you will atop to think it over, you must finally conclude that surprised admiration can’t be regarded as being completely complimentary. It suggests a thought of “You’re fairly attractive now—compared to the way you usually look.** Observation on Coiffures I have observed that most of theee women, who present attractive hair-dos only occasionally, invariably select coiffure styles which are too complicated for practical everyday wear. The average woman should save ornate, time-taking hair styles for extra-special occasions. Every woman should have a “spare” hair style, alonjg simple lines, which can easily be created every day. Don’t forget that many of the smartest and most attractive hair styles are I actually very simple ones. Attractiveness of dress shouldn’t be overlooked in the consideration of consistency in appearance, either. Feminine Costumes Many women who regularly ereate attractive make-up and coiffures for themselves fail to carry out this admirable quality of appearance consist* ency in their clothes. Nearly every woman takes great pains to present * perfectly garbed appearance away from home, but not so many carry this costume carefulness into their domestic appearances. This is a mistake, for more reasons than one.

First, remember that it is really more steadily important to present an attractive appearance to members of your own family than it is to anyone else. Your Feelings

Then, bear in mind the psychological value of looking your best, even if yom are the only one to view this perfection. The better you look, the better you will feel. Being unkempt nearly always exerts a depressive influence. So make all of your grooming refinements regular practices, rather than occasional ones. Become est&bliahed aa an always attractive person, rather than one whose perfection df appearance is on a now-and-then basis.