HOLLYWOOD Beauty SEERETS

Manawatu Times, Volume 64, Issue 147, 24 June 1939, Page 14

HOLLYWOOD Beauty SEERETS

by MAX FACTOR JR.

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UNMASKING BEAUTY WITH A MASS How do Hollywood’s stars maintain their fresh and glamorous appearance in the evening after a hard day’s work at the studios T This question has several answers, but none more practical than the ohe which traces much of the credit to the preparatory benefits of a relaxing facial treatment—a good idea for any woman to employ. But the discouraging fact still remains that the time necessary for this thorough procedure quite often isn’t available —and it is then that the bleach mask can become a very satisfactory substitute. Freckles Application of a good bleach mask can really accomplish a great deal more than its generally recognised purpose of bleaching dark freckles to a more attractive degree of ilghtness, or fading mottled sun-tan surfaces to a nicely even tone. This “pick-up” and emergency form of the facial serves not only to stimulate the skin and revitalise and tone the facial muscles, but it also it regularly efficient in removing the dead skin scales, which so often veil nature ally beautiful complexions, by stimulating lazy pores into throwing off impurities. Emergency Bleach mask also will prove helpful in contracting pores which have enlarged to an unattractive coarseness. This efficiency of the bleach mask as an emergency substitute for the more thorough full treatment offered by the regular facial is by no means a matter of idle conjecture or theory on my part As a “treatment” for quickly re-

juvenating the face into a glamorous ( freshness, it is regularly employed by scores of famous Hollywood screen stars, particularly at the end of a lengthy working day which leaves them with but a very short preparation period for an important social engagement. Merle Oberon Only a few days ago I observed Merle Oberon enjoying the quick refreshment of a bleach mask in her dressing room, preparatory to a dinner engagement. Also on many occasions I have chatted with Janet Gaynor in her studio dressing quarters as she enjoyed half an hour of bleach-masked relaxation. Miriam Hopkins and Joan Fontaine are other celebrities who regularly appreciate the sometimes miraculous merits of this beauty aid—and the stellar list of bleach mask users could go on and on, for this “masking” process is almost unanimously esteemed by Hollywood’s femininity. After once deciding to use bleach mask on your face, don’t risk spoiling its efficiency by a careless application. Follow the directions, which come with whatever Variety you choose, very

exactly. Protection Before applying the mask, the hair should be protected with a towel, net or cap, and the eyebrows provided with a light touch of brilliantine or vaseline. If your skin is of the dry and somewhat tender variety, bleach, mask should be applied to the face in a very thin coating. However, if the skin is inclined towards oiliness, a fairly thick coating is generally more advisable. When the face has been completely coated, a final touch of refreshment may be obtained by covering the eyes with pads of cotton or gauze, moistened with skin freshener, eye, lotion, or any other cooling agent. Then comes the most important part of the whole procedure—complete relaxation, even to the point of a nap, if this is possible. Removal An alarm clock should be set to guarantee awakening at tlie proper moment, however. Nearly every variety of bleacll mask has a suggested time limit of application, and this time limit should be carefuly observed if the full efficiency of the mask is to be obtained.

leaking Buttons Small scraps left over from your felt work can be made into the most modern buttons. Cut them into squares or rounds, all the same sizes, and mass a number of them together to make thick knobbly buttons. The brighter the colour mixtures the better, when they are to adorn dark winter frocks. Latest Hair Styles Too many women found that upswept hairdressing styles were hard to keep tidy for them to remain long in fashion. Front curls were not too difficult to train in the way they should go, but wisps were apt to spoil the smooth line at the back. Newest hair modes are more accommodating. Large curls are rolled back from brow and temples, but fit the back, the hair is brushed down • sleek and slick, to form a little bunch |of curls at tho nape of the neck.