Advertising Pays
DURBAN, Jan. 26. Advertising had much to do with the increased tourist traffic to Durban and Natal Coast last year, according to the report of the Durban Publicity Association Executive. During tho year £1551 was spent on newspaper advertising, new publications and posters. Included in this was the new feature—the direct mailing to selected addresses in tho Transvaal, Freo State und tho Cape of attractive folders in English and Afrikaans. The report states that many of the visitors to Durban and the Coast came from overseas. During the summer 70 per cent, of the guests at hotels in the city were from overseas countries. It is estimated that there was a record of visitors.
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https://paperspast.natlib.govt.nz/newspapers/MT19390218.2.56
Bibliographic details
Manawatu Times, Volume 64, Issue 41, 18 February 1939, Page 6
Word Count
116Advertising Pays Manawatu Times, Volume 64, Issue 41, 18 February 1939, Page 6
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