“Masculine” Red
A red, the colour of a peony and the “true blue,” used in the Union Jack are sponsored as the dominating Coronation colours by the British Colour Council, states the Daily Telegraph. The council, of which the Earl of Derby is patron, represents nearly 1000 British manufacturers. The red it has chosen is known as army red or masculine red.
It is anticipated that .these, colours will be conspicuous everywhere in both women’s and men’s wear.
Mr. Robert F . Wilson, the general manager of the council, stated recently that specimens of these colours attached .to attractive cards will be widely distributed to avoid misunderstanding. They are intended for adoption throughout the. Empire during the rejoicings.
“The shades were selected by a committee of. five,” said Mr. Wilson. “We had,to take into consideration their historical associations as well as their usefulness. They will be used in:— “Women’s dress materials, hats, shoes, belts, scarves, handkerchiefs, and buttons.
“Men’s wear, especially ties and straw hat bands; and
Leather accessories.
“Foreign manufacturers will, of course, bo competing in the markets for Coronation goods, but the British manufacturers will be the first to know the exact shades selected.” <
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https://paperspast.natlib.govt.nz/newspapers/MT19370105.2.33
Bibliographic details
Manawatu Times, Volume 62, Issue 3, 5 January 1937, Page 4
Word Count
195“Masculine” Red Manawatu Times, Volume 62, Issue 3, 5 January 1937, Page 4
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