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Manawatu Times, Volume LIX, Issue 7493, 18 June 1934, Page 4

Presented by the members of Auckland Electric Power Board with a cigarette box the chairman (Mr. W. j. Holdsworth) in returning thanks, said that although he didn’t smoke he’d nevertheless find tlio gift very useful. Ho went on to say that when a schoolboy his father caught him smoking cue clay and told him he could start, smoking when lire did. “He never did start,” concluded Mr. Holdsworth, with a laugh, ‘‘and neithor have 1.” And yet, as Bulwcr-Lytton wrote: "He who doth not smoke hath either known no great grief or refuseth himself the softest consolation next to that which comes from heaven.” Bad tobacco is often deadly, of course. But such tobacco as our popular toasted brands cannot injure even the immoderate smoker because toasting deprives them of practically all their nicotine. And how good, how soothing, consoling and fragrant they are! There are only live brands of the genuine toasted—Riverhead Gold, Navy Cut No. 3 (Bulldog), Cavendish, Out Plug No. 10 (Bullshead) and Desert Gold. The quality never varies. It is always the best.