The Housewife's Preference
In a lotter addressed to the Tulare, U.S.A. Times and Advanco Register, many readers express their views of newspapor service. "Newspaper advertising enables me to budget my expenditure without effort and waste of time," wrote the winner, Mrs Henrietta Pago, a housewife. ‘ ‘lt is not offensive. I can turn to it at my leisure. It does not spoil tho enjoyment of good reading and goon news. It is not forced on me ... " Housewives, spending 85 per cent, of their families’ earnings, feel, friendly towards nowspaper advertising, . but they "abhor and resent advertising that comes over the radio, spoils landscapes, and horrid billboards or litters porches with hand-bills that are never read.”— World’s Press news.
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https://paperspast.natlib.govt.nz/newspapers/MT19330828.2.88
Bibliographic details
Manawatu Times, Volume LIV, Issue 7246, 28 August 1933, Page 9
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117The Housewife's Preference Manawatu Times, Volume LIV, Issue 7246, 28 August 1933, Page 9
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