WHEN PE AES STORED ADVERTISING. Some fifteen year? ago the A. and E Pears Company, of England, believing that their publicity had earned an invulnerable place for their product, and was no longer necessary —ceased advertising. For six months no Pears advertiseing appeared, an in that period the-com-pany lost 35 per cent, of its business. It was estimated it. cost the company £1.300,000 over and above its regular publicity scbcduli to rectify its error and get back where it was before the
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Bibliographic details
Manawatu Times, Volume XL, Issue 14096, 3 January 1919, Page 6
Word Count
82Page 6 Advertisements Column 3 Manawatu Times, Volume XL, Issue 14096, 3 January 1919, Page 6
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