Page 5 Advertisements Column 2

Manawatu Standard, Volume LV, Issue 258, 28 September 1935, Page 5

Cash in hand plus commonscnse Buys the best at least expense. Spot cash always lessens cost. Credit means “a bonus” lost. Cash in hand is good and grand, Power to purchase at command. Prompt relief for colds assure — Get that Woods’ Great Peppermint Cure.Advt.

the Banks? It is an entirely erroneous idea that the Banks are owned by a small group of wealthy people, who manipulate financial affairs for their own ends. The shareholders in New Zealand holding shares in the trading banks in New Zealand number approximately 16,331, representing an average capital holding of £3 74. These shareholders are drawn from every class in the community. Their holdings for the most part represent savings invested aftercareful thought, with the double thought of avoiding risk and ensuring a constant if low return. As in other businesses, the shareholders exercise complete control—they elect, reappoint, and remove directors, and through the directorates they control the management and staffs of the institutions. For these reasons the banks are bound to operate in the best interests of the community. One of a series of educational an* nouncemenfj issued for public in* formation by the Associated Banks vf New Zealand.

Answering the Question: “ IDtug Jlduertise in the Eueninq newspaper ? " It's Read when the Reader is Relaxed! I Advertisers have long- known tirely a family newspaper, over that sales messages have greater ninety per cent, of its total cirstrength if they are read at a culation being received directly time when readers are relaxed into the homes of readers. . . . unhanded . . . when they have time to enjoy the news, The message it conveys, features, articles, and the adver- whether through news or advertisements. tismg, finds the reader m a re- , • sponsive mood —at a time when Therefore, your best medium he is prepared to spend portion for presenting your advertising of the quiet evening period in story is the evening paper! A reading the day’s events and anfamily institution in the Domin- nouncements. ion, it finds a ready welcome in practically every home—and from Thus advertisers reach their every reading member of the public at a time when the reader family. is willing to be approached. The “Standard” is almost en- It is therefore good policy to ADVERTISE in Q*he Evening newspaper