Page 4 Advertisements Column 3

Lake Wakatip Mail, Issue 4555, 5 March 1942, Page 4

LET THE NEWSPAPERS HELP YOU SELL Cslve her her due @ i # @ She’s a very Important p®e* son is the Housewife, and no business can succeed without her goodwill. She holds .< the key to the Home Purse, does 85 per cent, of the actual buying, and probably 75 per cent, of the choosing as well. And the best method of appealing to her? Why, through the columns of the newspapers, of course. She keeps abreast of the times, reads the news, takes an intelligent interest in the events of the day, and closely scans the advertisements. f. BBS m She entertains, too, and over the afternoon tea she chats, and talk turns on clothes, food, and the home. She can be a sales force, too, because a recommendation here, a suggestion there, and another potential customer is influenced by her. She knows from experience that, to be consistently advertised, a product must be good. Tell her about your goods through the columns of Shfl daily papers. She’s your greatest market —and your most powerful. LET THE HEWsVaPEsT miP YOU TO SELL