Page 7 Advertisements Column 2

King Country Chronicle, Volume XXVIII, Issue 4633, 8 December 1934, Page 7

“I am going on a pilgrimage _ > Elstree to study good taste,” said Mr. King Vidor, the United States film director, recently. Mr. Vidor declared that Hollywood producers do not like experimenting with different tyoes of pictures. In his opinion they prefer stereotyped stories, based on previous box-office successes. “Increasing doses of vulgarity,” he said, “are tossed into the majority of the new productions like preservative into food—to prevent staleness.” If Mr. Vidor came on a pilgrimage to New Zealand he would study good taste in tobacco as afforded by Red Shield (Dark) and Blue Shield (Medium), which are New Zealand tobaccos at their best. They are delightfully wholesome and satisfying to smoke because they have been toasted to a turn, which means the oualities of the leaf have been fully developed. Red Shield (Dark) and Blue Shield (Medium) are obtainable everywhere in 2oz tins, 1/7, and in handy onepound canisters. (65)