TEXTILE INDUSTRY
WOMEN'S CHANCE TO HELP. 50,000,000 DRESSES. How many dresses will be purchased by the women and girls of Great Britain next year? One authority said to a reporter: "I put the figure at 50,000,000, which I consider a conservative estimate. The quantity of material required to make these dresses will amount to 200,000,000 yards, or if we add the under slip which is necessary for each dress, then the figure could not be less than 250,000,000 yards." How are we to ensure that all these dresses shall be of British design and of British material? That is the problem which experts have been trying to solve. Mr. E. H. Symonds, head of Reville's, who is president of the British Fashion and Fabrics Bureau and is responsible for the estimate of 50,000,000 dresses, states: — "I am satisfied that we shall be able to-produce the fashionable style of materials so essential to the future prosperity of what is the third largest industry of this cou'ntry. "We must take steps to explode the fetish that the term 'Parisian model' means something more artis-
tic, more original and of better taste than models produced by the fashion creators of London. "In collaboration with one of our leading film, corporations I hope to arrange weekly or bi-weekly features of screening advance British fashions in all British materials. -
"Only models that are exclusive, and which are original designs of London's leading fashion creators will be shown, and in every case they will be carried out in British materials.
"To capture a good share of the fashion design market abroad for this country has been one of my ambitions for years. I see 1932 as the possible fulfilment of my hopes, if the British textile manufacturers rouse themselves and produce the saleable types of material in collaboration with the British fashion creators. "British manufacturers must realise that the fashio'n creator is the architect of the destiny of the textile manufacturer."
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Bibliographic details
King Country Chronicle, Volume XXVI, Issue 3440, 8 March 1932, Page 3
Word Count
325TEXTILE INDUSTRY King Country Chronicle, Volume XXVI, Issue 3440, 8 March 1932, Page 3
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